FUNCTIONS OF ATTITUDE

SUBMITTED TO – DR. AJAY RAJAN,SIR

SUBMITTED BY - GARGI

ROLL NO - 301

CLASS - MBA GENERAL (2.1)

Meaning of Attitude
Attitude refers to the feeling and
behaviour of an individual towards any
object or situation.
Experience plays an important role in
defining the attitude of an individual.
Attitudes are likes and dislikes.
In simple words , thinking, feeling and
reacting towards various aspects of
environment is known as attitude .
Features of attitude
Attitudes have an object.

Attitudes have direction, degree, intensity.

Attitudes have structure.

Attitudes are learned.

Components of attitudes

Cognitive component

Affective component

Behavioural component
Importance of attitude
Determines meaning of environment.

Rationalises the actions.

Organises facts.

Facilitates selection of facts.

Functions of attitude
Functions of attitude can be classified as
follows-
1- Adaptive function : Attitude helps the
individuals in adapting themselves as per
the changing environment. Such attitudes
not only prepare the people to recognise
their goals and achieve them, but also
protect themselves from unwanted
situation.
2- Knowledge function : Certain attitudes
help an individual to understand the world,
to know about their surroundings , to learn
about the causes of various events and to
make a viewpoint about these situation and
the related people.
3- Value-Expressive function : Attitudes
also help in expressing values. The
attitudes performing value expressive
function cannot be changed frequently
because they are intrinsic by nature and are
Present in the form of self-concepts within
an individual.
4- Ego-defence function : Some attitudes
act as an ego defensive tool that help an
individual in protecting or preparing
him/her psychologically against those
events that can harm his ego or his self-
respect. Situation creating biasness can
adversely affect the self-respect of an
individual, but such situations can be
conquered by developing positive attitude.