Social media Analytics

01 Compass

02 Prompting Your Posts

Table of
Contents
03 7th Week Feedback
 Social Media Analytics Compass
The compass includes the most essential areas to
monitor for your social media channels.
It’s impossible to monitor everything on all channels
simultaneously, so you’ll need to determine what
areas are important for your business and find a
tool to provide relevant reports.
 1-Audience Size
• build your audience.

•Your audience typically grows gradually unless you

use tools or paid advertisement to grow.

•Compare your weekly audience growth vs. your

competitors. Also, keep track of the ‘un-follows’
where possible.
 2-Audience Profile
• Making sure that you have the right audience profile
will be a worthy time investment.
•For example, Twitter allows you to run a report to see
what types of people (entrepreneurs, marketers,
etc.) are part of your profile.
•You can use different tools or go for a more
traditional approach and conduct audience surveys.
 3-Reach and Engagement
• Monitor your social reach to see how much of your
audience pays attention to your content but don’t
respond to it.
• Lack of response doesn’t necessarily mean they are
not interested and they won’t buy from you.
• wrong content or the wrong audience?
 Types Of Audience
• Lurkers–People that monitor what you share but don’t
interact. This is usually the majority of your audience.
•Influencers–These are people that have access to a larger
audience and have the potential of influencing this
audience.
•Engagers–These are people that are more active in your
community and you’ll start recognizing some of the
names.
 4-Traffic
• Typically you will want to generate traffic back to your
website from content you share and you’ll need to
measure the impact of that traffic. For some companies,
traffic itself is enough.
• For example, if you are a media site you get paid for
advertisements and more traffic means more money!
• For the rest of us, it’s crucial to generate leads and sales
from the traffic we generate.
 5-Content Analysis
Creating and sharing content is an expensive task. On a regular basis,
you need to analyze your content to see what’s working/not working.\

• Are videos, pictures or text updates working best?

• Do you have the right mix of content?
• Are you getting engagement on your questions?
• What changes have happened on the platforms that mean
you need to change? (e.g. changes to profile images).
• You’ll need to monitor this on an ongoing basis.
 6-Community Responsiveness

If you’re not responsive to your community they’ll stop

interacting so it’s important to measure this, especially if you
are using social media as a customer service channel. The
response rates on social media are going to be equally
important as those for email support requests
 7-Comptitor Benchmarking
We should all learn from our competitors as they are
probably learning from us!
Compare your content to your competitors by monitoring
important metrics, including their engagement stats,
audience profile, audience size growth, etc.
This active monitoring will give you ideas. Things to learn
from and things to avoid!
 8-Sentiment Analysis

This is where you analyze positive, negative, or neutral

mentions of your brand, product or service. A social media
monitoring tool like Brand24 will measure and report on
the sentiment of your social mentions. Sentiment analysis
tools are not 100% reliable but they can give you a good
indicator when there’s a problem.