W E L C O M E TO OUR P R E S E N

PROMOTINAL ACTIVITY OF

Gqoup Membeqs: Faisal Ahmed

081200039

Moshiouq Rahman
081200087

Feqoz Ahmed
081200080

Objective of the Repoqt

Determine the promotion of Grameenphone. Also find out the status and the purpose Grameenphone.

Methodology
For our survey we go through secondary method. We collected data from different website. Major portion of data was collected from Grameenphone website: www.grameenphone.com We took informal interview to make sure that data was correct and current. We also collected data through different news paper internet edition. Like: http://www.edailystar.com/

Pqoject paqt

qganizational pa

Organizational part
Grameenphone is the largest mobile phone company in Bangladesh with more than 30 million customers as of December 2010. It is also the fastest growing cellular telephone network in Bangladesh. At the end of 2005, it had about 3500 base stations around the country with plans to add about 500 in the following six months. Grameenphone stated goal is to provide cost-effective and quality cellular services in Bangladesh.

Pqoject paqt
Study paqt

y paqt
Grameenphone Promotional tools

Advertising

Sales Promotion

Public Relation oEvents oNews oSponsorships oPublic service activities oIdentity Media

Personal Selling

Newspaper Television Radio Magazines Newsletter Internet

oCash Refund Offers oPrizes oPatronage Award oPremium oPrice Offs

Inside sales Force

Advertising
Grameenphone advertising can introduce the company and the products. If the product embodies new features, advertising can explain them. Advertising can remind customers of how to use the products and reassures them about their purchase.

Sales Promotion
Many tools can used to accomplish sales promotion objectives. Describes of the main consumer, trade and business tools that grameenphone uses as short-term incentives to encourages to purchase the product

Public Relation
Public relation is one of the grameenphone strategic promotion tools building good relations with the companys various publics by obtaining favorable publicity, building up a good corporate image.

Personal Selling
Grameenphone personal selling is a good way to communicate the target customers. It focuses on more creative types of selling and the processes of building and managing an effective sale forces.

i n

As in a service providing business Grameenphone provides different types of service in its market as its products and this kind of new service are made familiar by difference kind of advertisement.
With its best coverage and good quality Grameenphone has become the number one mobile operator in Bangladesh through qualitative service and good promotional activities.

Grameenphone's stated goal is to provide cost-effective and quality cellular services in Bangladesh. According to GP the new logo symbolizes trust, reliability, quality and constant progress and it was possible by its powerful advertising strategy. In telecommunication business coverage and quality is more important than the number of product or service offered by GP.

i n d n g s

ecommendati
GP should increase more promotional activity to stay in customer mind in future. GPs advertisement should be more informative. GP has to provide their service and good network coverage and more qualitative in future to keep their selves in a number one position.

 Although it has a great branding name so the company has to keep it up Its advertisement concern. should be more social

Recommen dation

Sometimes its advertisement has some lack of communication, so the company has to concern about that problem

Conclution
Having gained an in-depth look into the promotional activities of Grameen Phone, we can conclude that they have been quite successful with the brand and repositioning of the brand.

Tha