Name Roll No

Samiullah 19812120-007
Hassan Nawaz 19812120-003
Ameer Hamza 19012120-009
 Topic

FORD MOTERS
 Introduction
• Ford Motor Company is an American
multinational automaker that was founded
by Henry Ford in 1903.
• It is headquartered in Dearborn, Michigan.
• Ford produces a wide range of vehicles.
• Popular models such as the Ford Mustang,
F-150, and Explorer.
• long history of innovation in the
automotive industry.
 History of TQM at Ford

• Competition from Japanese automakers.

• In the early 2000s, Ford faced quality issues with its Explorer
SUV, which led to a significant decrease in market share and
a $3 billion recall.
• One of the key tools used in TQM was the Six Sigma
approach, which emphasizes the reduction of defects and
variability in production processes.
 Six Sigma approach by Ford
• aims to minimize defects by removing the root
cause of problem
• measure and analyse data
• identify opportunities for improvement
• implement solutions
• 3.4 defects occur per million opportunities
 Key Principles of TQM

• Customer focus
• Continuous improvement
• Employee involvement
• Process-driven approach
• Evidence-based decision-making
 Benefits of TQM

• Improved product quality

• Increased customer satisfaction
• Reduced costs
• Improved employee engagement
• Increased competitiveness
 TQM strategies at Ford
• Establishment of cross-functional teams: employees from different
departments who worked together to identify and solve problems
• Training and education: This involved workshops, seminars, and on-the-
job training
• Use of quality metrics: These metrics included customer satisfaction,
defect rates, and cycle times
• Focus on continuous improvement: Identify and report problems
Challenges and Solutions

• Resistance to change: Employees

were used to the old ways of doing
things
• Cost: Implementing TQM can be
costly but benefits would cover the
costs in the long run.
 Results of TQM at Ford
• Improved quality
• Increased efficiency
• Higher customer satisfaction
• Improved employee morale
• Competitive advantage
TQM AT FORSA MOTERS

• Continuous improvement:
• Customer focus
• Employee involvement
• Process control
• Supplier relationships
 Defect of our product
• an issue we had with
sunroofs and how we were
able to use Total Quality
Management (TQM) to
reduce the defect rate.
 Steps we followed to solve issue
• Define quality: determine Customers expectations
• Create a cross-functional team: from different departments
• Develop a quality plan: a plan that focused on preventing
defects from occurring in the
first place
• Implement process controls : such as inspection procedures and
quality audits
 Results we get
• reduce the defect rate in our sunroofs
• received positive feedback from our customers
• identify the root cause of the problem
• improve quality and increased customer satisfaction