JSW Shoppe – is a retail outlet concept

launched by JSW Steel, one of India's

leading steel manufacturers. The Shoppe
concept was designed to provide customers
with easy access to high-quality steel
products and services. The first JSW Shoppe
was opened in 2007 in Bangalore, and the
company has since expanded its network to
over 400 Shoppes across India.
RATIONALE OF THE CASE

The JSW case examines the challenges faced by JSW Steel in launching and
expanding its retail outlet concept, JSW Shoppe. It also explores the competitive
landscape of the Indian steel industry and how JSW can maintain its position in this
market. The case study provides insights into the factors that contributed to the
success of JSW Shoppe and can be used as a learning tool for students, educators,
and professionals interested in understanding innovative distribution models in the
steel industry.
ISSUE OF THE CASE
CHALLENGES
. IN EXPANDING OUTLETS ACROSS INDIA
• Supply chain management issues
• Employee training
• Competition from established players in the market

 HOW WILL THE COMPANY MANAGE THE GROWTH THEY OBTAIN IN

CHANGING THEIR DISTRIBUTION MODEL?

 Customer Service Training

 Product Knowledge Training
 Sales Training
 Soft Skill Training
 Competitive Compensation Packages
 Career Development Opportunities
 Employee Engagement Programs
 Work-life Balance Initiatives
Solutions
Recommendations

•Expand the distribution network

•Enhance customer experience
•Increase brand awareness
•Diversity product portfolio
•Embrace technology
“ROAD AHEAD – WAY FORWARD”

- Shandera Mahendra