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Big Data analytics is a process used to extract meaningful insights, such as hidden patterns,
unknown correlations, market trends, and customer preferences.
Data Analytics refers to the process of analyzing the raw data and finding out conclusions about
that information.
The aim behind data analytics is to enhance productivity and business gain.
It helps companies to better understand their customers, planning strategies accordingly and
develop products
Data Analytics
Analytics is the discovery and communication of meaningful patterns in data
Analytics relies on the simultaneous application of statistics, computer programming, and
operation research to qualify performance.
Analytics often favors data visualization to communicate insight.
Firms may commonly apply analytics to business data, to describe, predict, and improve
business performance. Especially, areas within include predictive analytics, enterprise decision
management, etc.
Since analytics can require extensive computation(because of big data), the algorithms and
software used to analytics harness the most current methods in computer science.
Data Analytics and its type
Analytics is the scientific process of transforming data into insight for making better decisions.
The goal of Data Analytics is to get actionable insights resulting in smarter decisions and better
business outcomes.
Why is big data analytics important?
Benefits & Advantages of Big Data
Analytics
1. Risk Management
◦ Use Case Phillippine banking company, uses Big Data analytics to identify fraudulent activities and
discrepancies. The organization leverages it to narrow down a list of suspects or root causes of problems.
2. Product Development and Innovations
Use Case: Rolls-Royce, one of the largest manufacturers of jet engines for airlines and armed forces across the globe,
uses Big Data analytics to analyze how efficient the engine designs are and if there is any need for improvements.
3. Quicker and Better Decision Making Within Organizations
For example, the company leverages it to decide if a particular location would be suitable for a new outlet or not. They
will analyze several different factors, such as population, demographics, accessibility of the location, and more.
4. Improve Customer Experience
Use Case: Delta Air Lines uses Big Data analysis to improve customer experiences. They monitor tweets to find out their
customers’ experience regarding their journeys, delays, and so on. The airline identifies negative tweets and does what’s
necessary to remedy the situation. By publicly addressing these issues and offering solutions, it helps the airline build
good customer relations
Benefits & Advantages of Big Data
Analytics
Analysis Vs Analytics
Analysis Vs Analytics
Analysis Vs Analytics
Analysis Vs Analytics
Classification of Data Analytics
Classification of Data Analytics
Classification of Data Analytics
Descriptive Analysis
Diagnostics Analysis
Diagnostics Analysis
Predictive Analysis
Predictive Analysis
Prescriptive Analysis
Prescriptive Analysis
Application of Data Analytics :
Healthcare
For travelling
Gaming
Energy Management
Risk detection and management
Benefits of Data Analytics :
Improved Performance
Better decision making
Maintaining quality and consistency
Data-driven marketing
Real-time forecasting and monitoring
Data Analytics and its type
s
Predictive Analytics:
Predictive analytics turn the data into valuable, actionable information.
Predictive analytics uses data to determine the probable outcome of an event or a likelihood of
a situation occurring
Predictive analytics holds a variety of statistical techniques from modeling, machine, learning,
data mining and game theory that analyze current and historical facts to make predictions about
a future event.
Descriptive Analytics:
Descriptive analytics looks at data and analyze past event for insight as to how to approach
future events. It looks at the past performance and understands the performance by mining
historical data to understand the cause of success or failure in the past. Almost all management
reporting such as sales, marketing, operations, and finance uses this type of analysis.
The descriptive model quantifies relationships in data in a way that is often used to classify
customers or prospects into groups. Unlike a predictive model that focuses on predicting the
behavior of the single customer, Descriptive analytics identifies many different relationships
between customer and product.
Descriptive Analytics:
Common example of Descriptive analytics are company reports that provide historic review like:
◦ Data Queries
◦ Reports
◦ Descriptive Statistics
◦ Data dashboard