Observation

Group 5
Topic: Observe buyers’ interactions with different
groups of influencers on Youtube through 3 different
lipstick collections

Members: Nguyễn Thảo Linh Trần Quỳnh Trang Nguyễn Minh Châu Kiều Anh Phạm Hải Linh
Table of content
Introduction
Purposes
Method of Observation
Tables of Data
Conclusion
 INTRODUCTION
Social sites are now an important source of information which can
boost customers’ purchase intention.
A common way is to get influencers to promote and give reviews
about the products on Youtube.
Object for observation: interactions from different groups of
influencers promoting lipstick products.
 PURPOSES
• Analyzing the impact of different groups of influencers on customers.
• Objectively assessing the results of marketing strategy by different
groups of influencers.
• Selecting the suitable group of influencers for future marketing
strategy.
 Method of observation
Use 7 variables to compare every 3 videos reviewing these collections:
• Lemonade Perfect Couple lip Fashionistar (Lemonade x Châu Bùi)
• Black Rouge Half n Half
• Perfect Diary Velvet Slim Lipstick
1 collection
st Price: 299.000VND/lipstick
Release date: 4/5/2021

Lemonade Perfect Couple lip Fashionistar (Lemonade x Châu Bùi)

Detail level of
Type of Views/ Likes/
Name Subscribers Views Likes Comments provided
influencers Subscribers Views
information

Ngô Lan
Mega 1.09M 32.712 3% 1k 3.05% 47 Very detailed
Hương

Beauty in your Relatively

Macro 173K 80.786 46.7% 3k 3.72% 562
way detailed

Relatively
BLINGBABI Micro 33.7K 30.187 89% 1.1k 3.64% 47
detailed
Posi t i ve c om m en t s

Co nst ruc t i ve c om m en t s
2 nd
collection Price: 240.000VND/lipstick
Release date: 9/2/2021

Black Rouge Half n Half

Detail level of
Type of Views/ Likes/
Name Subscribers Views Likes Comments provided
influencers Subscribers Views
information

Ha Linh
Mega 1M 253.716 25.37% 5.4K 2.13% 301 Detailed
Official

Góc của Rư Macro 667K 196.548 29.46% 5.2K 2.64% 177 Very detailed

Relatively
Rosie Pham Micro 44.9K 6.067 13.51% 180 2.97% 22
detailed
Posi t i ve c om m en t s

Co nst ruc t i ve c om m en t s
3 collection
rd Price: 399.000VND/lipstick
Release date: 11/4/2021

Perfect Diary Velvet Slim Lipstick

Detail level of
Type of Views/ Likes/
Name Subscribers Views Likes Comments provided
influencers Subscribers Views
information

Trinh Pham Mega 1.22M 144.137 11.81% 4.2K 2.91% 1514 Very detailed

Góc của Rư Macro 667K 300.490 45.05% 5.8K 1.93% 195 Detailed

Yeah I’m
Micro 74.7K 46.696 62.51% 1.4K 3% 147 Detailed
Lio
Posi t i ve c om m en t s

Co nst ruc t i ve c om m en t s
CONCLUSION
 • Using Micro influencers for marketing is more
effective when the customers want to purchase the
products immediately.

Results
• Mega and Macro Influencers have higher number of
likes, and usually have relatively detailed content.
• Detailed levels of provided information do not have
much impact on number of views and other ways of
interaction.
 • Using macro & mega influencers can boost brand
awareness as it is possible to reach out to a large
Future Marketing portion of target audience.
• Micro influencers often cost far less and have
higher engagement rates than macro influencers.
strategies They can build a more authentic brand partnership.
• The brand should use influencers who are beauty
bloggers.
THANK YOU
For listening