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    This presentation is based on the Amul marketing techniques.In this presentation I told about the history, competitors,market share and swot analysis of the Amul.

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    This presentation is based on the Amul marketing techniques.In this presentation I told about the history, competitors,market share and swot analysis of the Amul.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views8 pages

    Amul Marketing Techniques Presentation

    Uploaded by

    DEEP KIT
    This presentation is based on the Amul marketing techniques.In this presentation I told about the history, competitors,market share and swot analysis of the Amul.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Amul

    Amul

    Amul is an Indian dairy state government


    cooperative society, based in Anand, Gujarat.
    Formed in 1946, it is a cooperative brand managed
    by Gujarat Cooperative Milk Marketing Federation
    Ltd.
    Market
    • Amul operate in oligopoly market since dairy
    industry requires huge cost for entering the market.
    MARKET STRUCTURE•The market structure that the
    dairy industry follows is Oligopoly. All the dairy
    industries are selling the same products, product
    differentiation is minimum.
    Advantage of the market
    • Few firm
    • Barriers to entry and exit
    • Non-Price Competition
    • Independence
    Compeditors
    • # Kwality Wall's. ...
    • # Mars. ...
    • # Hershey. ...
    • #Britannia Industries. ...
    • #Heritage Foods. ...
    • # Hatsun Agro. ...
    • # Dodla Diary.
    • Mother dairy
    Target audience
    • Amul targets consumers from all age groups, from
    the toddlers to late 70s, and all income groups –
    says RS Sodhi, Managing Director, Gujarat
    Cooperative Milk Marketing Federation (GCMMF).
    Market share
    • Amul has clocked a group turnover of. Rs
    61,000 crore for financial year (FY) 2021-22, further
    consolidating its position as the largest food and
    FMCG brand in India.
    Thank you

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