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 Zalora was founded in 2012 and is the largest online fashion retailer in Southeast Asia.
ZALORA operates in Brunei, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and
Taiwan.
Localised sites ensure that fashion is tailored to the tastes of the different countries and adapted to
their preferences, with a good mix of over 500 international and local labels to choose from. ZALORA
carries over 200,000 fashion products and are the leading technology-powered fashion player in the
region. The Challenge ZALORA started operations by running its content management systems,
applications, websites and payment gateways, and the servers, storage, networks and associated
infrastructure to support them, in a hosted data center. However, in 2013, the business launched its
own brands. Combined with a loyal, growing customer base and massive growth, ZALORA
experienced a surge in demand.
 THE BUSINESS COULD NOT SCALE ITS EXISTING HOSTED
INFRASTRUCTURE TO SUPPORT THIS GROWTH WITHOUT
CONSIDERABLE ADDITIONAL INVESTMENT. THE OLD
INFRASTRUCTURE COULD NOT SUPPORT PEAK DEMAND
WITHOUT REQUIRING INVESTMENT IN CAPACITY THAT
WOULD REMAIN UNUTILIZED FOR MOST OF THE YEAR, WHILE
NEW SERVERS COULD TAKE WEEKS TO PROCURE AND
SLOW THE PROCESS OF ADDING NEW FEATURES AND
FUNCTIONS TO THE COMPANY’S PRODUCTS. THE BUSINESS
STARTED EXPLORING MORE COST-EFFECTIVE
INFRASTRUCTURE OPTIONS THAT COULD ALSO SCALE TO
SUPPORT ITS LONGER-TERM EXPANSION OPTIONS. WHY
AMAZON WEB SERVICES
Combined with a loyal,, growing customer base and massive growth,,
ZALORA experienced a surge in demand. The business could not
scale its existing hosted infrastructure to support this growth without
considerable additional investment. In November 2014, further
validation came from ZALORA’’s sister company in Australia and New
Zea la nd,, The ICONIC,, who m igra ted their custom er-fa cing
system s to AWS over a weekend. In mid-2015, ZALORA launched its
new Taiwan site directly into the cloud service. By Mar 2016,
ZALORA’s servers in the datacentre were completely shut off and all
systems were migrated to the AWS Cloud. The business is running
its websites using core AWS services such as Amazon Elastic
Compute Cloud to provide resizable virtual compute resources.
 The number of Amazon EC2 instances running in the ZALORA AWS
infrastructure has climbed from a baseline of five to 400 today, a number
that climbs to 1000 instances or more during peak periods. ZALORA uses
Amazon Simple Storage Service to store static assets, and Amazon
Relational Database Service to deliver a highly scalable primary database
for all staging and some production systems. The business implemented a
custom snowflake schema on Amazon RDS, linked it to well-known ETL
tools, and used it to drive core business reporting across all functions.
ZALORA also uses Amazon Redshift as a Data Warehouse for retail
reporting, meerchmandiske planhningu, and monitoring onf retairl KPIs. The
Amazon
and theRedshift
businessData
has Warehouse
invested in includes
building clickstream data from
custom solutions around
trackingRedshift
Amazon tools, to support better decision making in their retail business
unit.
 Lastly, the business uses Amazon CloudWatch to monitor and
manage its AWS infrastructure, while the process of creating and
managing AWS resources is largely automated with AWS
CloudFormation. ZALORA has achieved a range of benefits from
running its entire infrastructure in the AWS cloud. Even managers
with no IT expertise have understood the impact that AWS has had
on the business. Non-technical management see the benefits
when business goals are met faster, or we can release features
more quickly. The ability to provision virtual instances in minutes
helps enable the business to regularly add new features to its
websites.

Zalora unique selling point

Perhaps a strong unique selling point of Zalora is its
consistent hunger for innovations that seeks to enable the
online ZALORA shopping experience to be seamless.