Professional Documents
Culture Documents
Finalrevised Planning
Finalrevised Planning
Foundations
Of
Planning
After Studying “FOUNDATION OF PLANNING” students will be
able to:
• Define planning.
• Explore why planning is important.
• Contrast approaches to goal setting and planning.
• Set goals according to SMART criteria.
• Analyze and conduct the SWOT analysis.
• Describe the vital role played by strategy implementation in
determining managers ability to achieve an organization’s
mission and goals.
• Assess importance of scenario planning.
• Design personal professional development plan.
• Develop plan by giving their own idea of any event and
present their idea through plan.
Planning
• Purposes of Planning
• Provides direction
• Reduces uncertainty
• Minimizes waste and redundancy
• Sets the standards for controlling
Elements of Planning
• Financial Goals
• Are related to the expected internal financial performance of the
organization.
• Strategic Goals
• Are related to the performance of the firm relative to factors in
its external environment (e.g., competitors).
• Stated Goals versus Real Goals
• Broadly-worded official statements of the organization
(intended for public consumption) that may be irrelevant to its
real goals (what actually goes on in the organization).
Types of Plans
Planning
Process
Planning Process
i. Goal setting
ii. Forecasting
iii. Strategy formation
iv. Setting specific standards
v. Continual review & revision
1-Goal Setting
MBO
Traditional goal setting
Determine the goals individually or with input from others but these
goals should be
SMART
SMART
S Specific
(in terms of outcomes)
M Measurable
(Quantifiable)
A Action oriented
(Contains plan of action)
R Realistic
(Not too small, nor too big)
T Time Bound
d. Write down and communicate the goals
Predictions of outcomes
Types
• Quantitative Forecasting
• Forecasting that applies a set of mathematical rules to
a series of past data to predict outcomes
• Qualitative Forecasting
• Forecasting that uses the judgment and opinions of
knowledgeable individuals to predict outcomes.
Developing Plans
• Strategy Formulation
• Managers analyze the current situation to develop
strategies for achieving the mission.
• SWOT Analysis
A planning exercise in which managers identify:
• organizational strengths and weaknesses.
• Strengths (e.g., superior marketing skills)
• Weaknesses (e.g., outdated production facilities)
• External opportunities and threats.
• Opportunities (e.g., entry into new related markets).
• Threats (increased competition)
Strategy Formulation
Level of Plan & Strategy Formulation
Concentration on a International
Corporate level Single Diversification Expansion Vertical integration
plan Business/Industry
Focused differentiation
Business level Low cost strategy Differentiation strategy Focused low cost strategy strategy
plan
3. International expansion
To what extent do we customize products and marketing for different
national conditions?
a.Global strategy
Selling the same standardized product and using the same basic marketing
approach in all countries.
Standardization provides for lower production cost.
Ignores national differences that local competitors can address to their
advantage.
b. Multi-domestic Strategy
Customizing products and marketing strategies to specific national conditions.
Helps gain local market share.
Raises production costs.
Integration
• Horizontal Integration
• Combining operations with another competitor in the same industry
(sometimes by acquiring or take over) to increase competitive strengths and
lower competition among industry rivals
3a.Formulating Corporate-Level Strategies
4.Vertical Integration
A strategy that allows an organization to
create value by producing its own inputs or
distributing its own products.
a. Backward vertical integration occurs when a firm seeks
to reduce its input costs by producing its own inputs.
b. Forward vertical integration occurs when a firm
distributes its outputs or products to lower distribution
costs and ensure the quality service to customers.
• A fully integrated firm faces the risk of bearing the full costs of an
industry-wide slowdown.
3b.Formulating Business-Level Strategies