Primary Research

 Primary research is research you conduct yourself (or hire

someone to do for you.) It involves going directly to a
source – usually customers and prospective customers in
What is primary your target market – to ask questions and gather

research? information.
 Examples of primary research include: Interviews
(telephone or face-to-face)
  The information is up to date

Advantages  The data is unique

 Information is specific to the business
  It can be expensive

Disadvantages  Time consuming

 It requires some prior information about the subject, and
ideally market research skills to get the best results.