INTRODUCTION

Crimsoune Club is an award winning and leading fashion brand founded in 2005.
They are recognized for celebrating the essence of smart casual and trendy clothing suitable
for any occasion.
Mangla Group, a multi-dimensional textile company discovered the Gap & introduced the
idea of 'Smart Casuals' in the form of Crimsoune Club.
Today, Crimsoune Club is available in more than 450 cities across India. With a network of
over 3,000 retailers and over 60 exclusive stores, Crimsoune Club is one of the fastest
growing fashion brands in the country.
 BRAND KNOWLEDGE

■ Brand knowledge refers to the thoughts, feelings, experiences, become associated of a

customer with a business’s brand or a company. Brand knowledge is developed due to
interactions in the form of advertisements, communication etc, which the company
develops, its logo and has an ambassador for representation but is truly identified by its
consumer only
■ The Crimsoune Club product line consists of only 100% cotton garments with an
endless library of styles accumulated from across the world. The highlights of the brand
include the coolest colors, free flowing fabrics, the best fits and an array of radiant
patterns.
 BRAND AWARENESS
■ Brand awareness is defined as the consumer's capability of thinking to recognize and

recall a brand in various situations.

■ Brand awareness is broadly classified into two components

BRAND RECOGNITION

BRAND RECALL
BRAND RECALL

■ Brand recall means how a consumer see a product or things category, and how quickly
can recall a brand name exactly.
It is best known as a casual wear brand, Crimsoune Club’s complete product range
includes shirts, trousers, denims, T-shirts, shorts, jackets, pullovers, blazers and sweat
shirts in men’s category and shirts, trousers, denim, leggings, jeggings, shorts,
dresses/tunics, tops in women’s wear.
BRAND RECOGNITION

■ a short span of eight years, Crimsoune Club has emerged as a major fashion brand in
India. It has gradually evolved and has successfully started producing for B2C business.
Crimsoune Club’s monthly production is 1.5 lakh units but it’s aiming to increase it by
20-30 percent in the coming years. It’s sold through 10 EBOs, over 2,000 MBOs and
more than 60 LFS.
■ The brand ensures that each product they make is of 100 percent genuine cotton of the
best grade and they authenticate it with a hallmark tag, which can be seen on each
garment.