COMMUNICATION

PROCESSES,
PRINCIPLES, AND
ETHICS

Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023

Lesson Objective:
At the end of the lesson, the student should be able to:
1. demonstrate mastery in elucidating the nature, elements,
and functions of verbal and non-verbal communication in
various and multicultural contexts;
2. manifest expertise in explicating how cultural and global
issues after communication; and
3. respond through written or oral communication to the
challenges of diverse and multicultural communication.

Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023

Communication
•As the process of meaning-making
through a channel or a medium
“communicares”
•to share or to make ideas common

Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023

The Components of the Communication Process
1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
6. Environment
7. Context
8. Interference
Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023
Kinds of Interference
1. Psychological Barriers
2. Physical Barriers
3. Linguistic and Cultural Barriers
4. Mechanical Barriers

Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023

The Nine Principles of Effective Communication
Michael Osborn (2009)
1. Clarity
2. Concreteness
3. Courtesy
4. Correctness
5. Consideration
6. Creativity
7. Conciseness
8. Cultural Sensitivity
9. Captivating
Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023
Ethical Considerations in Communication
Ethics – branch of philosophy that focuses on issues of right
and wrong in human affairs
Ethical Communicators:
1. Respect audience
2. Consider the result of communication
3. Value truth
4. Use information correctly
5. Do not falsify information
Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023
Activity
Create an infographic illustrating the communication process.

Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023

Activity
Identify possible communication blocks in the following
situations:
1. a written letter of complaint
2. interaction between a nurse and a patient in pain
3. songs with figurative language

Southern Luzon State University | Catanauan Extension | A.Y. 2022-2023