glamour

cosmetics
glamour
cosmetics
glamour
cosmetics
 glamour "Glamour Cosmetics is a makeup
specializing in providing an exclusive and
store

cosmetics personalized experience for makeup lovers. Our

focus is on providing high quality products,

glamour expert advice and additional services to meet the

individual needs of our customers.

cosmetics

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MiSSIOn

VISION
 MISSION
• At Glamour Cosmetics, our mission is to offer high
quality makeup products that enhance the
individual beauty of our customers. We strive to
provide an exceptional shopping experience, expert
advice and a welcoming environment where each
person feels valued and empowered to express
themselves through makeup.

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 visiOn
• Our vision is to become the makeup store of choice
for customers passionate about beauty in Colombia.
We seek to be recognized as a leader in the industry,
offering a wide range of innovative makeup
products, updated trends and personalized services.
We want to be recognized as a benchmark of trust
and quality, providing inspiration and
empowerment for each individual to express their
unique beauty.

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 Value proposition
Product customer
Advantages Experience Features Want Fears Need

• Superior quality • Professional • Personalized • Pleasant shopping • Allergic reactions • Guidance and
results shopping experience or skin irritation advice
• Variety of options
experience
• Easy application • Trust and • Excessive • Expert advice
• Innovation and
• Wide range of transparency expenditure
trends • Wide range of • Unique system
high quality
shades • Trends and • Unsatisfactory
• Animal cruelty products
novelties results
free. • All day durability
• Loyalty program
and special
promotions

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products
products
products
products
products
products
Our products
• Concealers and Prebases

• Foundation

• Powders and bronzers

• Blushes and highlighters

• Eyeshadows

• Eyeliners

• Mascara

• Lipsticks

• Makeup brushes and tolos

• Skin Care
8
 Competitive
analysis
Our product

• Superior quality

• Innovation and trend following

• Variety of options

• Focus on skin health

• Ethics and sustainability

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WORK
WORK
WORK TEAM
TEAM
TEAM
 • Store Manager: Responsible for the general management of the store.

• Beauty consultants: Experienced makeup professionals.

• Eyebrow stylist: Expert in eyebrow design and care.

WORK • Esthetician: Professional specialized in skin care.

TEAM
• Receptionist: In charge of customer service in the store, managing
appointments and inquiries, and providing information on available products
and services.

• Sales staff: In charge of assisting customers in the store, providing product

recommendations and making sales.

• Marketing and social media staff: Helps promote the store and its products
through marketing strategies, social media management and content creation.

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Marketing plan

Price Product Location Promotion

Flexible budget for social media Advertisements directing Popular social networking The promotion will run for one
marketing customers to our product companies month

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 L O C AT I O N
Mall plaza Local 103

Barranquilla, Colombia.

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 COST OF
PRODUCTION

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Muchas
muchas
M
T RuAc hNaKs
Y
GOr aUc i a s IVANA ANAYA
SARAY RODRIGUEZ
DANIELA MOVILLA

Gracias
Gracias