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  • Kerangka Konseptual

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    Achmad Ramadhani Putranto
    4 views4 pages
    The document discusses factors that influence customer satisfaction, repurchase intention, and online repurchase intention. It analyzes the relationships between ease of use, trust, customer satisfaction, perceived usefulness, e-satisfaction, e-trust, e-word of mouth, and repurchase intention.

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    The document discusses factors that influence customer satisfaction, repurchase intention, and online repurchase intention. It analyzes the relationships between ease of use, trust, customer satisfaction, perceived usefulness, e-satisfaction, e-trust, e-word of mouth, and repurchase intention.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views4 pages

    Kerangka Konseptual

    Uploaded by

    Achmad Ramadhani Putranto
    The document discusses factors that influence customer satisfaction, repurchase intention, and online repurchase intention. It analyzes the relationships between ease of use, trust, customer satisfaction, perceived usefulness, e-satisfaction, e-trust, e-word of mouth, and repurchase intention.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Trust

    H4
    H3
    Customer
    Satisfaction

    H2
    Repurchase
    Ease of Use H1
    Intention

    H5
    H6
    Perceived
    Usefullness
    H2 E-Trust H3

    H1
    Online
    E-Wom E- Repurchase
    H4 H5
    Satisfaction Intention

    H6 Perceived H7
    Usefullness
    H2 E-Trust H3

    H1
    H4 Online
    E-Wom Repurchase
    E- Intention
    Satisfaction

    Perceived
    H5 H6
    Usefullness
    H2 E-Trust H3

    Online
    E-Wom Repurchase
    H1 Intention
    H4 H5
    E- Perceived
    Satisfaction Usefullness

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