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New - Customer - Acquisition - Plan - Synoptek v2
New - Customer - Acquisition - Plan - Synoptek v2
Platforms to be used
• LinkedIn Every event can be promoted through a landing
• Microsoft Teams page to run campaigns on LinkedIn that can
• Website Landing promote audience engagement
page
Synoptek can record webinar events,
Product demos, client case studies and YouTube Channel
post them on YouTube
Video content has 27x time better reach
Expansion
text content. Right now based on my research
than
Synoptek has reasonable quality video content
on YouTube, but it lacks engagement as it does
not seem to be promoted well. Platforms to be
The same content can be repurposed and used
distributed in different social platforms e.g. • YouTube
• Facebook
Linkedin, FB to maximize reach and visibility
• LinkedIn
Senior consultants can shoot one content rich
video a week to promote on social media
Video
Marketin Customer’s and consultants always search for
valuable demo content online and compelling
g content always gets noticed.
Platforms to be
Promoting solution based, Industry centric and
considered
new release based video content , customer
• YouTube
success stories can go a long way towards
• Facebook
achieving marketing and success.
• LinkedIn
Invite industry experts to webinars and host Engagement
Q&A sessions. CFOs, CEOs, CIOs, Government officials
with
industry
Consultative selling
experts
Platforms to be
To attract customers who are seeking used
information about products and service based • Microsoft
Teams
offerings of Synoptek
• YouTube
• LinkedIn
• Facebook
Synoptek can add relevant keywords on the
website for target audience for ME region
Google
Ads Synoptek can run Google ads campaign for
Synoptek Service offerings for ME
Google
Ads
Research
Platforms to be used
• Google ads
• Google My business
• Using these keywords in
the website content can
hugely improve the
overall traffic being
driven.
Keywords to target for Synoptek (Sample)
saSample)sample)
Google
Ads
Research
Platforms to be used
• Google ads
• Google My business
• Using these keywords in
the website content can
hugely improve the
overall traffic being
driven.
Synoptek can be promoted in local
online classifieds
Organic
Synoptek can promote its blog posts, content
SEO
on other websites where there is already
substantial audience
Platforms to be
used
Organic SEOs helps generate online leads slowly • Google
but steadily in the mid to long term • Classifieds
• Guest posts
Role of
Shiv I can add value in :
Activities