L A R AN A, IN C .

FOLD N' GO
COMPANY
GROUP 3
 FOLD N' GO
COMPANY
The name proposed by the proponents for the
company is Fold N' Go. It suggests a sense of
freedom and flexibil it y. It im pli es that wearers of
t hese sandal s can easil y move from one place to
another wi t hout being weighed down by bulky,
cumbersome footwear. Addit ionally, t he use of the
word "go" i n t he name i ndi cat es a sense of m obility
and advent ure, whi ch may appeal t o indi vidual s who
enjoy travel ing and explori ng new places.
PRODUCT
DESCRIPTION
The name proposed by the proponents for the
company i s Fol d N' Go. It suggests a sense of
freedom and flexibi lity. It impl ies that wearers of
these sandals can easil y move from one place to
another without bei ng weighed down by bulk y,
cumbersome footwear. Additi onally, the use of the
word " go" i n the name indicates a sense of mobi lity
and adv enture, which may appeal t o indivi du als who
enjoy t raveling and exploring new places.
 PRODUCT PLACE PROMOTION PRICE
One of the primary Thi s wi ll give our In starting or operating Sett i ng a pri ce for a
features of this p roduct compani es to allocate a company, it is product or servi ce is
is that th e heels are ou r pro duct mo re necessary to attract di fficult . Overpri ci ng
foldable and at th e s ame effi ci ent ly and customers, and be aware can r esul t i n t he l oss
time can tu rn into a new pr ofi t abl y. We seek for of the situation to let
of i m port ant sal es. I n
type of s hoe. Secondly, a l ot of areas/places to others know about your
t he m eant i me, set t ing
convenient to pu t our produ ct firm, you need to
t hem t oo l ow coul d
wear. It's lightweight to bu si nes s in a sense. promote the company.
Any form of online or cost you a l ot of
use and eas y. It is also Dis t ri bu tio n channels
an open type of foo twear offline business m oney. Thankfull y,
are i mportant to
that include s traps that necessitates a website pri ci ng does not have
bu si nes ses as they
cross over the instep and customer to whom it can to be a risk or
al l ow f or the smooth
run around the ankle to expect a positive sacr ifi ce.
del i very of good s or
secure the sole to the commercial outcome.
s ervi ces to a customer.
wearer's foot.
TECHNICAL ASPECT
 MANAGEMENT
TYPE OF
ASPECT
PARTNERSHIP:
GENERAL
A partnership is a fo rm o f o wnersh ip where two or
more PARNETSHIP
individuals or en tities co me to gether to
carry out a business ven ture with th e mutual goal
of making a profit. In a pa rt nersh ip, th e owners,
known as part ners, poo l th eir re sourc es, skills,
and exp ertise t o op erate t he b usin ess a nd s hare in
the profit s and loss es acco rding to th e t erms of
the partnership agre emen t.
FINANCIAL ASPECT
INCOME STATEMENT
SUMMARY
A n income stateme nt, also kno w n as a
p r of it and loss statement, is a fin anc ial
statement that summa rizes a co mpa n y's
r ev enues, expenses, and net inco me o ve r a
sp ecific per iod of time. T he state men t
p r ovides valuable informa tion ab o u t a
co mpany's profitability and its ab ility to
g ener ate r eve nues and control co sts.
FINANCIAL ASPECT
A ratio b etween n et
income and in vestment
is kno wn as r eturn on
investment or r etu rn on
c osts. When an
investment has a h igh
return on inv estme nt, its
b enefits o utweigh its
e xpen ses. ROI is a
p erforman ce metric th at
is used to assess an
investment's
e ffectiv eness or to

ROI AND PAYBACK PE RI OD

c ompare the
e ffectiv eness o sev eral
d istin ct in vestments.
 SOCIO-ECONOMIC
ASPECT
S WOT AN ALYS IS PEST ANA LYS IS
STRENGTHS WEAKNESSES
• INNOVATIVE • LI MI TED STYLES
PRODUCT AND COLORS
• PORTABILITY • DURABILI TY
• SPACE - SAVI NG CONCERNS
• COMFORT • PRICE POINT
• VERSATILITY

OPPORTUNITI THREATHS
• GROWIES
NG • COMPETITIVE
DEMAND FOR MARKET
CONVENIENCE • IMITATI ON AND
• MARKET COUNTERFEI T
EXPANSI ON PRODUCT
• DI VERSI FICATION • ECONOMI C
FACTORS
CONCLUSIO
N
The feasibility study of Fold N' Go Company's foldable
heel sandals concludes that the product has a high
FO L D N' GO
potential for success in the market due to its unique C O.
design and functionality, competitive pricing, and
convenience factor. The study also shows that the
product can be manufactured at a reasonable cost and
can be effectively marketed through a combination of
digital and traditional channels. However, ongoing
market research and product development will be
necessary to maintain competitiveness in the dynamic
and rapidly evolving footwear market.
 REFERENCES
• Creat ive Team. (2015). Wh at is S ocio -Eco no mi c ? Retriev ed from.
h ttps://homework.study.com/ ex p lanatio n /what-is-t he-mean ing -o f-socio -eco n omic
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%2 0or%20study%20are%20ju stified . L arg est fo ot wear.
(2 019)ht tps: //blog.bizvibe.co m/bl o g/t op -1 0-larg est- foo twear-co mp anies
• AsPect Manager. (2023). Retu rn on in vestmen t. Retriev ed
f rom.ht tps:/ /www.invest opedia.com/terms /r/retu rno n inv estmen t.asp
• h ackensackmeridian. (2019). Are h ig h h eels b ad fo r yo u? Ret rieved fro m.
htt ps:/ /www.hackensackmeridian heal th.o rg /en/h ealth u/2 0 1 9/11/ 0 8/are-
hig h -heels-bad-for-your-
• h ealt h#:~:text=Hi gh%20heels%2 0 may%20 ad d%20 a,at%20 So u thern %
20Ocean%20Medical%20Center .