Presentation on

Student satisfaction at IBA: A detailed view

Presented by: Group 11

Prepared for: Zeba Noshin, Roll: 8

Dr. Md. Rezaul Kabir Md. Sarwar Iqbal, Roll: 27

Assistant Professor Sadia Afrin, Roll: 35

IBA, University of Dhaka Iftekhar Ahsan, Roll:54

Mahrajul Hasan, Roll: 59
 Introduction
• The Institute of Business Administration (IBA), University of Dhaka, is the
pioneer in rendering business education in Bangladesh.

• IBA was founded in 1966 in collaboration with Indiana University,

Bloomington, USA, under a Ford Foundation Financial Assistance Program

• The objective is to provide professional training to create future business

leaders. With its reputed programs coupled with a high-caliber faculty unit,
IBA is widely coveted for its excellent educational standards.
 Introduction
SWOT of IBA
STRENGTHS
WEAKNESSES
 
 
-Superior Brand Value
-Lack of International Recognition
-Unique Curriculum in line with Global and Local Business
-Infrastructure Inefficiency
Requirements
-Limited Focus on Research and Innovation
-Best Faculties in the country
-Lack of Industrial Attachment
-Wide and enriched Alumni Network
-Overall System not Digitalized
-Diverse Academic Programs
-Lack of Majors Offered
 

OPPORTUNITIES
-Starting Online Facilities to improvise with teaching and
learning
-Global Outreach Programs for both Students and Faculties
-Continuous Upgrading and Revision of Curriculum and
Teaching Methods
-More Attachment with Local Industries
THREATS
-Emergence and Improvements in Quality of many Business
Schools
-Influx of Foreign University Graduates in Corporate World
constricting High Demand for IBA Graduates
-Less number of Business Graduates compared to other
Schools
 Academics and Teacher Amiability

Gap: Majors Offered

Demand for Majors
60%
53%
50%

40%
Percentage

30%

20% 16% 16%

13%
10%
3%
0%
Financial Econom- HRM SupplyChain Marketing Finance
ics Management
 Academics and Teacher Amiability

Are you happy with the majors you

Gap: Majors Offered are offered from the overall lists of
majors (do you get to take the major
you actually want)
Solution: IBA should be prepared Yes
No
to be able to offer majors among 38%

the listed subjects if the 62%

minimum number of students

are wanting it.
 Academics and Teacher Amiability

Gap: Teaching Style

How satisfied are you with the What sort of teaching style would
teaching style? you prefer?
6%
Purely Theoretical
All case studies and real
29% life examples
44% A mixture of the above
50%
71%

Not satisfied Content Very satisfied

 Academics and Teacher Amiability

Gap: Teaching Style

Solution:
• More guest lecturers for each courses
• More real life cases to be discussed
and solved in each courses
 Academics and Teacher Amiability

Gap: Teachers’ Availability How available are the teachers for

feedback or individual concerns?

Solution: Available through CR

only
Available through
27% email/phone calls
Teachers should have a fixed time 32%
Available during office
hours
Not so approachable

when students can approach and 18%

24%

talk or give appointments through

SMS or E-mail
 Academics and Teacher Amiability

Gap: Advisor Do you think you need an

academic advisor throughout
the course of the MBA pro-
Solution: Advisors to give gram?

“Information on academic 15%

requirements needed for graduation”

and “Support planning of future 85%

graduate study or career” Yes No

 Academics and Teacher Amiability

Gap: Number of Teachers per Major

Do you believe all teachers have subject matter expertise in the

courses they teach?

5% No expert teachers for any

course
24%
More non-expert teachers than
expert teachers

71% More expert teachers than non-

expert teachers
 Academics and Teacher Amiability

Do you believe there is consistancy in

Solution: teaching quality irrespective of the
teachers at IBA?
• Subject matter expert should take
the respective course 9%

• IBA should prioritize and decide

which course at what semester
Yes No
91%

should be taken by whom

 Library Resources
Survey results of student satisfaction with the current library resources

How resourceful is the IBA library?

I find most of the books/papers I need from

library
29%
15%
I find some of the resources I need

The library is not useful

15% 41%
I don’t use the library
 Library Resources

Gaps
• Limited number of printed books and study materials.
• Old cataloging system
• Very limited access of online cataloging and tracking system
• Limited time bound to return borrowed materials
• Very limited access of e-resource (e-books, e-journals, databases, online
research tools, scholarly communication articles etc.)
• Inefficient and unskilled librarians and other library staffs
 HOW TO IMPROVE STUDENT EXPERIENCE BY LIBRARY
RESOURCES

 Increase print volumes of books and other study materials

 Up-to-date business resources and research materials
 Library Automation:
Improved “Online cataloging system” and “electronic tracking system”
 Help of IT expertise team
 Incorporation of open source software “Koha”
 Replace “card catalog” by the “online public access catalog (OPAC)”
 Efficient librarians and library staffs by proper training
 “Chat with your Librarian!”
 general queries and feedback through live chat
 e-library website
Search and download any kind of e-resources from anywhere
 online books, journals, research articles, media tools, IBA publications,
special collections etc.
 “online databases”
logging in online library account using library
membership no. and PIN no.
 search by subjects, Titles, Type, Author etc.
 research consultation providing research tools and guides
 Full-time reference librarian
 research consultancy and assistance
 IT Resources
How technically equipped is IBA? (including CC, Wi-Fi, classroom tech
support)
3%

Very tech-savy
Its alright
41%
Not technologically
equipped

56%
 IT Resources
Gaps
 Inadequate space in computer center
 Student-computer ratio is way less than other renowned business school.
 Poorly equipped computers. Not having necessary and updated software
access (such as SPSS, R-software, MATLAB, etc.) to do research. Multimedia
tools are almost unavailable.
 Slow Internet and Wi-Fi speed in CC.
 Unavailable Wi-Fi facility in Classrooms, Library and Bunker etc.
 Classroom computers are not even highly equipped with necessary
software and multimedia tools. Classroom IT facilities are not up to date.
 Very tiny and undertrained IT support and maintenance team.
 Regarding IBA website: no internal search engine, outdated architecture
etc. Obsolete to stand out in global business community.
 No academic student account installed.
 HOW TO IMPROVE STUDENT EXPERIENCE WITH IT
RESOURCES
 Robust and secure wired and wireless network and internet access which
will be available everywhere in the IBA academic building with global
access.
 Increasethe number of technologically equipped computers in CC, library
with essential soft-wares, web-based conferencing, collaboration and
multimedia tools
 Modern lecture facilities, digital audio and video facilities in the classroom
 Available and well-trained IT Services team
 Student’s personal academic account system
 Easily access of payment status, course curriculum, result status, etc.
 Academic Portal, a secure network web gateway
Share ideas and access course materials in IBA community including:
 Online, class leading, learning management system
 A fully searchable School Directory of people
 Clubs, discussions and classified ads
 Electronic library databases and information services
 The School Events calendar
 A streaming media library

 “Professional Academic Website” with the help of IT expert team to stand

out in global business community
 “Technological Entrepreneurship” with IT support team in collaboration
with faculty members
 Recreational Facilities
Gaps

Needed for stress relief, socializing skills and confidence improvement

Gives a sense of social belonging

Recreation at IBA is way below par compared to top-notch business schools

Futsal ground, which is locked most of the time

No common room, have isolation rooms instead

No dedicated clubs or groups for MBA students

 Recreational Facilities

Recommendations

Renovate bunkers to create well-equipped, dedicated modern Student Lounge

Need for separate BBA and MBA Students Association

Need for student clubs for MBA students as well

Student-Alumni Relationship
How connected do you believe are the enrolled
students with the Alumni?

2.9
20.6

76.5

Connections are made personally Not Connected

Connected
 Student-Alumni Relationship
Gap: Students aren’t connected with the IBA Alumni

Solution:
Networking Sessions

Updated Alumni Database

 Career Development
Survey Questions

Does IBA help in landing the job of your liking?

Do the seminars held at IBA by different company heads help in getting

recruited by the respective companies?

Does IBA maintain similar standards to that of top ranking business schools
abroad?
 Career Development

Do you believe IBA maintains similar quality to

top-notch business schools abroad?
No
3%

Yes
97%
COMPARISON OF IBA-DU WITH INSEAD
 Career Development

In what way do you think IBA helps you in landing

the job of your liking?
12%

6%

82%

The IBA-DU stamp on my degree The teachers I befriend, help quite a bit
The IBA alumni help
 Career Development
Recommendations

Career
Development Career Fairs
Center (CDC)
 Career Development
Do you believe company seminars are effective with
respect to getting a job in that company?

No
47%

Yes
53%
 Career Development
The CDC Team
• Personal Career Coaches - accompany students throughout their time at
IBA-DU; regular sessions with students to monitor progress
• Employer Engagement Specialists - connecting IBA’s talent with world-
class organizations, building relationships, educating students about
career opportunities, and briefing students on market and recruitment
trends
• Operations Team Members - organizing workshops, publishing the CVs
for each class, managing job postings and maintaining relationships with
recruiters to running events including the Career Fair
CAREER COACHES

Human Resources Dr. AKM Saiful Majid – Entrepreneurship

Dr. Md Mohiuddin Accounting

Dr. Syed Ferhat Anwar Marketing

Finance
Annual Career Fair
• IBA’s website for corporate recruiters

• More students will have secure and reputed jobs which IBA will help ensure.
Ensure that IBA students do not fall trap to job offers whose salary structures
are below IBA student standards

• IBA CDC, with a specialist from the Employer Engagement team to be specific,
will help companies in developing and executing against their talent
acquisition strategy

• For this, IBA will have to build expertise working with organizations within
Bangladesh, different sectors and company sizes alike, and be able to share
insights and solutions for efficient and successful hires
 Conclusion

With respect to the MBA student survey results, recommendations were

provided as to how to improve IBA’s student satisfaction levels with respect to
the academia, management and job prospects, which include but are not
limited to the quality of teaching and the teachers, the academic resources at
the students’ disposal, the alumni association, career development and
recreational facilities.