Professional Documents
Culture Documents
Advertising Budget
Advertising Budget
Muhammed Irfan M A.
• Advertising budget is a financial document that shows the total
amount to be spent on advertising and lists the way this
amount is to be allocated.
1. Affordable method
3.Competitive parity
task method
AFFORDABLE METHOD
Task definition
• Market share
• Competition
• Frequency of advertising
• Product differentiation
• Financial resources
THANK
YOU