Professional Documents
Culture Documents
• Therefore, it is an ethical imperative that in order to safeguard the potential of the internet as
a public space and to curb its fragmentation, these tools of fragmentation such as filter-
bubble, bot-generated information, fake news, dark spots and flooding are curbed.
• And one important way to curb them is to render them inefficacious which can happen only if
the nature and working of these tools and the advertisement driven model of many websites,
social networking sites and apps are understood by all their users, and not just a few
‘experts’.