PRESENTATION ON

INTERNATIONAL PRODUCT LIFE CYCLE

Presented to : Prof Umair Shabbir

Presented by
Muhammad Ahmad Mirza : 010
Huma Nadeem : 002
Mian Usama Arif : 003
Department of Commerce and Accountancy
 INTERNATIONAL PRODUCT LIFE CYCLE

• It is the process of selling product in the international market

• It helps to overcome the decline of the product
• By globalizing your product helps to understand the new trends in the different market by
analyzing difference in consumer behavior and consumer taste as well.
• Specially by introduce your product internationally is important now a days to compete the
market trends
• It helps to minimize the production cost by wright labor allocation at the wright location
 IMPORTING

• The country normally are under the developing stage import the product with new technology
from the developed or transition country.
• Todays world is like the global village every country is in the competition with other country.
• By importing the product and new techs helps to maintained the working or business standards
in country.
• An example of the importing is the Pakistan as importing country.
 EXPORTING

• The countries usually is in state of transition or developed export the products to meat the
expenses and enters into the new market.
• By entering in new markets not only increase your profit as well as business exposure.
• Now a days Asia is largest labor force exporter to the other countries that helps to reduce the
labor or production cost indirectly.
 EXPORTING

• To introduce a new product in the market isn’t only contains the cost of laboring and material its
also includes R&D or experiments or buying an new techs as well.
• To overcome that expenses entrepreneur are now more focused to introduce their product
internationally.
INTERNATIONAL PRODUCT LIFE CYCLE GRAPH
 IPL KEY ELEMENTS

• The layout of the demand for the product

• Manufacturing the product
• Competition in the international market
• Market strategy
 IPL STAGES

The lifecycle of the

product is based on
the based
• Introduction
• Growth
• Maturity
• Saturation
• Decline
 IPL STAGES

• Stage one
Introduction
In this level, anew product is released inside the new market, in which the meant patron are not well aware off its
presence. purchaser who renowned the presence of the product can be willing to pay the better fee in a greed of gather
high items o services. With this regular alternate in manufacturing methods, production completely is based on skilled
labor.
opposition at worldwide level is absent throughout the creation level of the worldwide product lifestyles cycle.
competition come into image during the growth level while evolved country start copying the product in home
marketplace. those competitors may transforms from being importer to exporter to the same country that when
brought the product.
 IPL STAGES

• Stage 2
Growth
An efficaciously marketplace product meets the requirement inside the target market. The
exporter of the product conduct marketplace surveys, examine and discover the market size and
composition. On this level the opposition is still low. Income extent grows hastily within
the growth stage. This stage of the product lifestyles cycle
is advertised through fluctuating growth in costs and excessive income and promoting of the
product on the massive scale
 IPL STAGES

• Stage 3
Maturity
In this stage of the product lifestyles cycle, the demands of the product
and sales quantity boom slowly. Replica product mentioned inside
the overseas marketplace making a decline in exports sales. On the way
to preserve marketplace percentage and
accompany income the authentic exporter reduce prices. There is a decrease inside
the profit margins, but the enterprise stays tempting as income volumes soar high
 IPL STAGES

• Stage 4
Saturation
In this stage, the income of the product attain the peak and their is
no similarly opportunity for similarly boom. This degree is characterized via saturation of income.
The income maintains till alternative input into the marketplace. Marketer need to try
to advanced and opportunity use of product.
 IPL STAGES

• Stage 5
Decline stage
That is the final level of the product lifecycle. On this level sale volume decrease and many such
product removed for his or her utilization is discontinued. The economies of the
other international locations which have developed similar and higher merchandise then
the authentic one export their products to the unique exporter's home marketplace. This has
a terrible effect on sale and charge structure of the authentic product. This authentic exporter can
play a safe game by using promoting the closing product at discontinues item charges.