SWOT ANALYSIS

• SWOT analysis is a strategic planning technique used to help a person

or organization identify strengths, weakness, opportunities and threats
related to business competition and project planning

• Strength and weakness are the internal factors

• Opportunity and threat are the external factors

 SWOT ANALYSIS
• Strength – characteristics of a business that give it an advantage over
others
• Weakness – characteristics of a business that give it a disadvantage
over others
• Opportunity – Elements in the environment that could positively
influence the business
• Threat- Elements in the environment that could negatively influence
the business
SWOT ANALYSIS OF LENTIL CRISPS

STRENGTHS: WEAKNESS:
1. Innovative protein 1. No professional
base snack expertise
2. Low Investment 2. Lack of technology

OPPORTUNITY: THREATS:
1. Less number of 1. Strong competitors
already available
healthy snacks 2. Less consumer
acceptance
2. More innovative
options
SWOT ANALYSIS FOR FAST FOOD
RESTURANT

Strength Weakness
Skilled staff Limited sittings
Quick service High operation cost

Opportunity Threats
Expansion Too many similar fast
Availability of foods
services Low priced alternatives
 SWOT OF SHAN FOODS by Ume Rubab 24R

• Strong goodfill in households. • Shan is not present in

jams,marmalades,ketchups
S • Enjoys 50% market share in categories.
T recipes mixes category. W
R E
E • Customers purchase National
N • Leading exporter of food Items. products in these categories which A
G is causing loss of potential sales. K
T • Wide range of products. N
H E
• Low market share than Natioanl. S
• Strong heritage and legacy. S
O
P • As Shan is not present in many • High Inflation in Pakistan coupled by a
P categories than National foods global recession which is putting
O thereby,loosing an opportunity pressure on profits and sales.
R T
market. H
T • Prevalence of counterfeit products
U results in causing loss in goodwill and R
N • Can integrate to produce its own potential sales. E
I raw material. A
T • Emergence of newer brands with deep T
Y pockets damages Shan’s market S
shares.
SWOT OF NESTLE BY INSHA GHAFOOR
STRENGTH WEAKNESS OPPORTUNITIES THREATS
 Unmatched  Contaminated  Transparency in  Poor quality water
research and food recalls material sourcing and its scarcity
development  Criticism over  Growing number  Macro economic
capability high water usage, of small Silicon factors
 Strong geographic selling Valley based food  Allegations of
presences , with contaminated food, start ups unethical business
one of the best anti-unionism,  Growing ready to  Compliance issue
geographically forced child labour drink(RTD) tea and resulting in penalty
diversified revenue and using other RTD coffee markets payments
sources unethical practices  Booming out of
 Research and  Increasing homes
development instances of
capabilities product recalls
hampering brand
equity
SWOT OF ORGANIC FOOD STORE BY
REHMANA MUQADDAS
Strengths Opportunity Weakness Threats
Uniqueness Fast growth of Huge demand Certification
market  by customers issues
Diverse stock of Customer loyalty Perishability of Adverse
organic foods products weather
conditions
Strong Changing Seasonality  Competition 
management customers’
tastes/needs 
Good Growing Construction Price fluctuation
distribution environmental time
concern
Huge demand Growing health Lack of Input supply
by customers concern reputation
Storage and
Transportation
issues