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LEARNING OBJECTIVES
• Who is a producer?
• Meaning of profit
• What is meant by producer’s equilibrium?
• How to determine producer’s equilibrium through
MR-MC approach in case of
i) Perfect competition (price remains constant)
ii) Imperfect competition (price falls with rise in output)
• Relationship between Price and MC at equilibrium
WHO IS A PRODUCER?
(ii) When price falls with rise in output – It happens under imperfect
competition. In this situation, firm follows its own pricing policy.
However, it can increase sales only by lowering the price.
MR-MC APPROACH
When price remains same at all levels of output, then price (or AR)=MR. As
equilibrium is achieved when MC=MR, it means, price is equal to MC at
the equilibrium level.
When more output can be sold only by reducing the prices, then Price (or
AR)>MR. As equilibrium is achieved when MC=MR, it means, price is more
than MC at the equilibrium level.
TEST YOUR UNDERSTANDING
1. Producer is not at equilibrium when MC>MR because:
a)Profits can be increased by producing more
b)Benefit is less than cost
c)Both (a) and (b)
d)None of these
a)Both Assertion (A) and Reason (R) are true and Reason (R) is
the correct explanation of Assertion (A).
b)Both Assertion (A) and Reason (R) are true but Reason (R) is
not the correct explanation of Assertion (A).
c)Assertion (A) is true but Reason (R) is false.
d)Assertion (A) is false but Reason (R) is true.