Gleamr Free Pitch Deck Template v2

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com 1
We are Uber for mobile auto details
“Get an affordable,
professional auto detail
wherever you are,
whenever you want”
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Cover slide notes
● Your cover slide is very important. It's like your website homepage, and you don't want to waste it with just a logo and a vague
statement. Instead, use this slide to quickly introduce your big idea and grab your audience's attention within the first 10 seconds.
● If investors can see why they or others would need your product or service, then you've passed the first test.
● Be sure to clearly identify your product category and target customers in a simple statement or compare yourself to a well-known
leader in your category. This will help investors understand what you do and differentiate yourself from competitors. Consider
adding an image that reinforces your big idea.
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Investment Highlights
Big Opportunity Experienced Team
First mover in $36B US Deep market/technology/

auto detail market execution experience
Seeking $2M
Sustainable TechAdvantage Strong Product-Market Fit
To achieve
2 patents 1,600 detailers, $5.6M in ARR over
pending 16,000 users, $162K/mo the next 12 months

Investment Summary slide notes
● Before diving into your presentation, make sure to summarize the highlights of your business upfront. This is important because
investors want to know your investment thesis and reasons to pay attention to your slides. They are looking for startups with the
highest return and least risk. So, emphasize your growth potential and explain how you'll reduce market, product, team, and
execution risks.
● Include traction on this slide if possible. This will get investors excited and provide instant validation of your product and market
opportunity, which gives you credibility. Traction says your MVP is good and you have some degree of PMF. It's less risky for
investors to invest in a startup that is scaling up from initial PMF than investing in a pre-MVP startup that's building and testing an
idea.
● Avoid trying to give your entire presentation off this slide. Spend about 30 seconds assuring your audience that you have solid
answers to their most pressing questions. Some investors may ask questions from this slide, so use it as an opportunity to let them
know you'll be getting to all of their questions soon.

Problem: Demand and demand are fragmented
Busy consumers Mobile auto detailers
Lack an easy way to get a professional, affordable auto Spend too much time and money finding customers
detail at their home or office rather than be detailing cars
~$12K annual marketing spend per

No single view of currently available detailers the National Auto Detail Assoc.
Few reviews to guide selection
Little opportunity to negotiate prices
Visiting a detailer’s shop takes too much time

Problem slide notes
● Explain the problem you solve or the unmet need you address in simple terms that any investor can understand. Identify your target
customers and users who are dealing with this problem.
● Consider how painful the problem is for your customers and users. Is it a must-solve problem or a nice-to-solve problem? How do
they currently solve this problem, and what are the issues with those solutions that create an opportunity for your solution?
● Make sure to provide proof that the problem exists if it's not obvious. This slide sets up the following Solution and Competition
slides, so match each problem to a benefit with supporting features on your Solution slide. Also, use the feature-benefit pairings on
your Solution slide to compete with other companies on your Competition slide.
● It's important to distinguish between customers and users - users use, and customers pay. For example, people searching for golf
clubs on Google are users, while golf equipment companies advertising on Google are customers.

Solution: First marketplace for mobile auto details
Consumers Save time Save money Get a great job
Detailers come Detailers compete for Detailers work hard for

to their home or office their business great reviews
Mobile App
Detailers Save time Make more money Grow faster
Spend less time Spend more time Great reviews

chasing customers detailing cars + Great prices
= More work

Solution slide notes
● When presenting your solution, keep it simple and provide context. Explain what it is, what it does, and its significant features and
benefits. Your solution should solve the problems you introduced in the Problem slide, such as being slow, expensive, or difficult to
use.
● Quantify the improvements, such as being faster, cheaper, or easier to use, and explain how they will make your target customers
switch to your solution.
● Make sure to be consistent in your description of features, user benefits, and business value. Always link product features to user
benefits and business value.

Product: How it works
1 2 3
2 patents
Browse detailers Compare reviews and prices Book and pay pending
Filter by date/time/availability Standardized services & prices Option to add tip after job
‘Browse’ ‘Compare’ screenshot ‘Book & Pay’

screenshot screenshot
Filter by ratings/reviews/bid Detailer can discount (bid) on the fly Review required after job

Product slide notes
● In your Solution slide, you explained what your product does and why it's better than current solutions. Now, you need to show
investors how your product works.
● Keep it simple by showing how it works in three steps. Use screenshots or video, and include a user experience for each customer
and user identified in your Problem slide.
● You can also highlight any technology patents you might own or have in the works. If your patents prevent competitors from
copying critical aspects of your solution, consider adding a dedicated Technology slide. Remember to briefly describe your patents
and explain where they fit into your solution.

Competition: We win on convenience and cost
More Convenient
Competitor
Competitor
More Expensive Less Expensive
Competitor
Competitor
Competitor
Less Convenient

Competition slide notes
● When creating your Competition slide, it is important to remember that investors want minimal product risk. You need to identify
your competitors and provide at least one or two sustainable competitive advantages.
● Never say you have no competitors, and remember that you'll have both direct and indirect competitors. If you are pioneering new
technology, your only competition might be the old manual way of doing things.
● You have two options for the layout of your Competition slide: the classic 'Gartner Magic Quadrant' 2x2 competitive landscape
chart or the competitive matrix/grid. Your solution should be the only one that checks the box for all features/benefits that drive
your target customers' purchase decisions.

Business model: Fair and simple for everyone
We charge detailers
a 15% transaction fee
$75 = $63.75 + $11.25
Job Detailer Gleamr
Our fee is a cost of revenue with guaranteed

ROI vs. a marketing expense with no guaranteed ROI

Business model slide notes
● In this section, you need to explain how you will make money with your product or service. Stick to your primary revenue model
and avoid listing potential revenue streams.
● Investors prefer active revenue streams to passive streams, except when the passive revenue is attached to a sticky product.
Recurring revenue streams are also preferred, as they are less expensive than acquiring new customers.
● Show proof that your target customers are willing to pay your price, such as a growing base of paying customers or a quote from a
prospect.
● Your Business Model slide sets up your Market Opportunity slide, where you can show your potential earnings if you dominate
your market.

Market Opportunity: $2B Top-Down — US only
$36B
Total US
Auto Detailing
~$2B
$12B Gleamr
Market ARR
Mobile US 15% transaction fee
Auto Detailing
[Some reputable source]

Market opportunity (top-down) slide notes
● To show investors your market potential, you need to analyze your market size using both top-down and bottom-up methods. The
bottom-up approach is preferred, and you should focus on the Serviceable Obtainable Market (SOM) - the realistic market share
you can capture in the next 3-5 years.
● Investors want to invest in a growing market, so include growth rate data and reliable sources in your analysis.
● Don't use global numbers unless you plan to be an international business soon. Also, mention external factors like new technologies
or legislation that could boost your market's growth or extend its lifespan to answer the 'Why now?' question.

Market Opportunity: $2B Bottom-Up — US only
US Autos on the Road1 270 Million
Total Detailed @ 33%2 90 Million
Total Mobile @ 33%3 30 Million
Mobile Details per Auto per Year 6
Total Mobile Detailed per Year 180 Million
Average Mobile Detail Price4 $75
Total Mobile Detail Sales per Year ~$14 Billion 1. Source

2. Source
3. Source
Gleamr Opp. per Year @ 15% ~$2 Billion 4. Source

Market opportunity (bottom-up) slide notes
● To size your market opportunity, you can use a bottom-up analysis, which involves simple math. You need to figure out how many
people could buy your product or service each year and how much they would pay.
● To do this, multiply the annual customer count by the average sale value. This analysis helps investors see your assumptions about
the number of customers and the price per customer per transaction per year.
● It's best to use big, round numbers that are easy to remember. This way, investors can easily understand your assumptions and
determine if they're reasonable.

Traction: Dealers and users are signing up fast
Key Metrics
Launch Jun Jul Aug Sep Oct Nov
0 10 50 200 400 800

Detailers 1,600
0 100 500 2,000 4,000 8,000

Users 16,000 LTV
0 90 450 1,800 3,600 7,200 14,400 5x CAC
Jobs
$0 $6,750 $135,000 $270,000 $540,000

Gross Revenue $33,750 $1,080,000
$0 $1,013 $20,250 $40,500

Gleamr Revenue $5,063 $81,000 $162,000
Traction: Our ARR is growing consistently
Revenue by Month
$180,000
$160,000
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
1 2 3 4 5 6

Traction slide notes
● Traction is evidence that customers are buying your product, which shows there is a market for it and that it is competitive. It also
indicates that you have some marketing and sales expertise.
● Using key metrics such as acquisition, retention, and expansion can help you measure and report your traction.
● Investors prefer to fund growth rather than an idea, so showing traction helps you move away from market and product risk and
focus on execution risk.
● If you haven't launched your product, you can still list your traction metrics and significant milestones for product, hiring, and
funding.

Growth Strategy: How we’ll scale our business
Marketing & Sales Customer Service Product
Acquiring customers Keeping customers Staying competitive
Online marketing inc. SEM, Dedicated customer service reps for Consumer Product Advisory Board to
SEO, SMM, daily deals each DMA drive consumer features
Refer-a-friend discounts Gleamr staffed community message Detailer Product Advisory Board
for consumers boards for consumers (public) and to drive detailer features
detailers (login required)
Volume/loyalty discounts Add Android App
for consumers & detailers
Incentive programs for HR

and office managers

Growth strategy slide notes
● This slide is about how to convince investors that you can turn your product into a successful business.
● You need to address three critical activities: customer acquisition, customer retention, and product innovation. Cover organization,
strategy, and tactics.
● You should share at least the following three key metrics with investors to show that your business can scale: customer acquisition
cost, lifetime value of the customer, and payback period. You can calculate these metrics period by period. You should aim to
generate an LTV that is 3-5 times your CAC for a profitable business.

Product Roadmap: How we’ll stay ahead
Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y1
Android App User Product ... ...
Advisory Board Portal
Detailer Product
Advisory Board Portal

Product roadmap slide notes
● On this slide, you should talk about your plans to improve and expand your product to keep your competitive edge and grow your
business.
● Examples of product milestones include adding new features, modules, integrations, or certifications. For instance, HubSpot added
Sales and Customer Support modules to their Marketing platform, and some businesses get SOC 2 or HIPAA compliance to meet
specific regulations.
● Highlighting these milestones shows investors that you have a plan to keep growing your business through continuous product
innovation.

Financial Highlights: $216M in ARR in 3 years

Financial Details: $216M in ARR in 3 years
Year 1 Year 2 Year 3

Detailers 5,000 40,000 160,000
Users 50,000 400,000 1,600,000
Jobs 500,000 4,000,000 16,000,000
Average Price per Detail $75 $80 $90
Gleamr Revenue @15% $5,625,000 $48,000,000 $216,000,000
Gross Profit $5,625,000 $48,000,000 $216,000,000
OPEX
Sales & Marketing $5,062,500 $38,400,000 $151,200,000
Customer Service $1,687,500 $9,600,00 $21,600,000
Product Development $562,500 $2,400,000 $10,800,000
G&A $281,250 $2,400,000 $4,320,000
Total OPEX $7,593,750 $52,800,000 $187,920,000
EBIT ($1,968,750) ($4,800,000) $28,080,000

Financials slide notes
● When you present your Financials slide, you're showing investors what you think your revenue and expenses will be for the next
three years. The numbers don't have to be exact, just reasonable. You don't want the numbers to be too small because that's boring,
but not too big because that's unrealistic. The T2D3 (Triple-Triple-Double-Double-Double) rule of thumb is a good way to show an
attractive revenue curve.
● It's a good idea to share a summary of the slide online and save the detailed version for in-person presentations or for investors who
want more information. Make sure you include your revenue drivers and operating expenses for marketing, sales, product
development, and customer service, and highlight your key assumptions. This lets investors decide if they think your numbers are
reasonable.
● You should also include cumulative EBIT, which shows how much money you'll lose before becoming profitable. And it's helpful
to include percentages alongside your numbers to make it easier for investors to understand things like margins and operating
expenses as a percent of revenue. Most investors have an idea of what percentage of revenue should be spent on each operation.

Team: Leadership and Advisors
Jon Doh | Founder/CEO Trish Taylor | Founder/VP Engineering Will Wachon | Industry Advisor
Founder/CEO @ Speedy K mobile auto
Co-founder/CEO @ ArtFinder Co-founder/VP Eng. @ ArtFinder
detailing
(sold to Ebay). Prev. LinkedIn (sold to Ebay). Prev. Facebook
Sue Smead | Product Advisor

SVP Product @ Ebay
Ricky Roma | VP Sales/Marketing TBH | Director, Customer Service

Prev. HubSpot
Meg Mitchum | Sales & Marketing Advisor
CRO @ HubSpot

Team slide notes
● This slide is crucial in showing your ability to execute your business plan and manage risks. Investors want to see experience and
expertise in similar startups, technology, and markets.
● Make sure to include every member of your extended team, including founders, key employees, advisors, and investors. Consider
creating an advisory board to add industry, startup, and operational expertise to accelerate your progress.
● A strong team can boost your credibility, so don't hesitate to move this slide to an earlier part of your presentation if you have a
great team.

Funding
Bootstrapped by founders thru MVP and first 6 months
So we can:
Raising
$2M Reach $5.6M in sales

Scale and refine marketing
and sales
Series A
Scale customer service
Enhance our platform

Target close by EOQ3 | $600K
committed

Funding slide notes
● As you approach the end of your pitch presentation, it's time to focus on the Ask slide. By now, you should have convinced your
audience that your business has a large and growing market, a competitive product, and a capable team that can deliver a high
return on investment with low risk.
● The Ask slide is where you request funding and tie it back to your Financials slide. You should clearly state how much money you
need and what traction investors can expect in return. Make sure to specify how much of the funds will be allocated to Sales,
Marketing, Customer Support, and Product development. In the example, Gleamr asks for $2 million to execute Year 1 of their
business plan.

Investment Highlights: Recap
Big Opportunity Experienced Team
First mover in $36B US Deep market/technology/

auto detail market execution experience
Seeking $2M
Sustainable TechAdvantage Strong Product-Market Fit
To achieve
2 patents 1,600 detailers, $5.6M in ARR over
pending 16,000 users, $162K/mo the next 12 months

Investment Highlights Recap slide notes
● After presenting your Funding slide, it's a good idea to leave an recap of your investment highlights up while you answer questions.
This way, you can refer back to your main points and end the presentation on a positive note.
● Be sure to include a final slide with your contact information including your name, title, email, and phone number.
● Before we wrap, let’s talk about elevator pitches.

Elevator Pitch notes
● An elevator pitch is a short, written summary of your pitch deck that an investor can quickly read in 30 seconds or less.
● It's important to have a strong elevator pitch to catch investors' attention and get them interested in your business. Investors often
need a reason to read or listen to your full pitch deck, so make sure your elevator pitch is crisp and compelling.
● Your elevator pitch should summarize the content of your pitch deck and is easy to create once you have your deck prepared.
● Here's an elevator pitch template with sample content using the Gleamr example.

Elevator Pitch: Template
Your company name is your solution for your target customers/users. We help
your customers/users solve this problem with these benefits.
We’re initially targeting your target customers. We make our money by your business model. We acquire
customers by your customer acquisition strategy. Our Lifetime
Value of Customer (LTV) is your multiple of our Customer Acquisition Cost (CAC).
We have your team advantage, your technical advantage. Your traction.

Elevator Pitch: Example
Gleamr is “Uber for mobile auto details”. Our iPhone app helps consumers get an affordable, professional auto detail
wherever they are, whenever they want. And we help mobile auto detailers spend less time chasing customers and more
time detailing cars.
We’re initially targeting the $12B US market for mobile auto details. We make our money by collecting a 15%
transaction fee from auto detailers. We acquire customers primarily through online marketing and we get a 5x return on
our customer acquisition cost.
We have an experienced team with deep domain expertise, patent pending technology and a first mover advantage. In
our first six months we’ve signed up 1,600 detailers and 16,000 consumers. We’re making $162K a month and
doubling users and revenue every month.

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Big Opportunity Experienced Team

First mover in $36B US Deep market/technology/

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Busy consumers Mobile auto detailers

~$12K annual marketing spend per

Few reviews to guide selection

Little opportunity to negotiate prices

Visiting a detailer’s shop takes too much time

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Consumers Save time Save money Get a great job

Detailers come Detailers compete for Detailers work hard for

Detailers Save time Make more money Grow faster

Spend less time Spend more time Great reviews

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‘Browse’ ‘Compare’ screenshot ‘Book & Pay’

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More Expensive Less Expensive

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$75 = $63.75 + $11.25

Job Detailer Gleamr

Our fee is a cost of revenue with guaranteed

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[Some reputable source]

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US Autos on the Road1 270 Million

Total Detailed @ 33%2 90 Million

Total Mobile @ 33%3 30 Million

Mobile Details per Auto per Year 6

Total Mobile Detailed per Year 180 Million

Average Mobile Detail Price4 $75

Total Mobile Detail Sales per Year ~$14 Billion 1. Source

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Launch Jun Jul Aug Sep Oct Nov

0 10 50 200 400 800

0 100 500 2,000 4,000 8,000

$0 $6,750 $135,000 $270,000 $540,000

$0 $1,013 $20,250 $40,500

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Marketing & Sales Customer Service Product

Acquiring customers Keeping customers Staying competitive

Incentive programs for HR

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Year 1 Year 2 Year 3

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Sue Smead | Product Advisor

Ricky Roma | VP Sales/Marketing TBH | Director, Customer Service

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