Knorr Tomato

Ketchup
PREPARED BY:
WAJEEHA NADEEM
ZOYLA SHAH
FARHAN REHMAN
Differential threshold

differential threshold or 'just noticeable'

difference refers to the idea that
consumers can perceive differences in
stimuli based on their intensity.
 Rising ingredient & materials costs due to inflation

PACKAGING

in respect to rising ingredient and

material cost marketers can give some
offer to the customer like 10% extra
quantity because of this customer buy
more product and it increases the
earning capacity .
 Rising ingredient & materials costs due to inflation

PRICING
differential threshold can be
applied by positioning ketchup as
a premium product with a slight
increase in the price than its
competitors, which can be
perceived as a signal of higher
quality and can also compensate
the cost of high material.
 Rising ingredient & materials costs due to inflation

PROMOTION
Differential threshold can be applied to promotional claims
by making small but noticeable changes to the product. For
example, if a product's ingredients or materials cost more to
produce, marketers can make small changes to the formula or
ingredients that improve the product's quality. By making
these changes, they can then make claims about the product's
improved quality without having to raise the price
significantly.
 InCREASING COMPETTION FROM NATIONAL
COMPANIES

PACKAGING
in respect to increasing competition
from national companies marketers can
give some offer to the customer like
10% extra quantity because of this
customer might buy more product and
it increases the earning capacity .
 Increasing competition from national companies
PRICING
Psychological pricing, as a
phrase on its own, describes
the business practice of setting
prices lower than a whole
number. The idea behind
reducing the left most digit is
that customers will read the
slightly lowered price and
treat it as much lower
An example of
psychological pricing is
an item priced at 299rs
is conveyed by the
consumer as 200Rs and
not 300Rs, treating 299
as a much lower price
than 300.
InCREASING COMPETTION FROM NATIONAL
COMPANIES
PROMOTION
Knorr, can come with buy one and
get other free promotion ideas to
attract customers compared to
other ketchup on the market,
creating differentiation in the
minds of consumers and fostering
brand loyalty.
THANK
YOU