product product​

product
summary
summary
summary
summary Update on the plan and progress​
Agenda
Agenda Product overview​ Go to market​

agenda Product Pricing​

Marketing Plan​
Product Launch Plan​
Product Pricing​
Marketing Plan​
Product Launch Plan​

The competition​ Executive plan​

Industry Overview​ Our Team​

Competitive Analysis​ Product Budget​
Product SWOT Analysis​ Up Next​

Presentation title 2
product

overview
 Customer profile
• Our target customer is Gen Z
• The customer is between the ages of 18-34
• Big users of social media

Presentation title 4
 Value proposition
Product customer
Benefits Experience Features Wants Fears Needs

• Sync across • Everything • Simple • Remember things • Losing things • Fast to enter
devices everywhere things
• Easy syncing • Write things down • Locked into a
• Include images • Never forget system • Share notes with
• Fast to use • Save information
people
• Rich metadata • External brain
• Single system
• Remember
everything

Presentation title 5
 Product roadmap
Q1 Q4
2OYY 200 Subs 20YY
Financial planning Initial MVC launches
commences subscribers on all markets

Q2 Q3 500 Subs
20YY 20YY Final
Beta registration Advertising subscribers
opens to the campaign
public kicks off

Presentation title 6
 Strategic features

12 3
Simple Sync across devices Fast to enter things

Easy syncing Include images Share notes with people

Fast to use Rich metadata Single system

Presentation title 7
The competition
The competition
The competition
The competition
The competition
The competition
 Competitive
analysis
Our product Competitive research

• Our product is priced below that of • Company A

other companies on the market Product is more expensive

• Simple and easy to use, compared to the • Companies B & C 

complex equipment of the competitors Product is expensive and inconvenient
to use

Presentation title 9
PRODUCT Strengths Weaknesses

Product swot The competition is dropping the Affordability is the main draw

analysis
price of their product to match for our consumers to our product
ours

ANALYSIS Opportunities Threats

Our product hit the market late, Our product is priced below

so we have to catch up with that of other companies on the
other companies market

Presentation title 10
Go to
go to
go to
market
market
market
 Product pricing
Price orientation

Customer value- Company A Company D

based pricing

Competition based Company B

pricing

Company C Our product

Cost-based pricing

Price realization
Weak Medium Strong

Presentation title 12
Marketing
plan

Price Product Place Promotion

Budget flexible for social Ad directing customers to our Popular social media companies Promotion will run for two
marketing product weeks

Presentation title 13
 Product launch plan

Pre-roll out Pre-release Feedback Announce Launch

Roll out product to Gather feedback and fix Public preview and General product
Product public release
local region bugs announcement release

Presentation title 14
executive
Executive
plan
plan
 Our team
MIRJAM
NI LSSON
President

VICTORI A
LI NDQVIST
Exec utive Assista nt

AUGUST ANGELICA ALLAN FLO RA FLO RA IAN

BERGQVIST ASTROM MATTSSO N BERGGREN BERGGREN H ANSSON
VP Finance VP Te chnology VP Operations VP Marketing VP Produc tion VP Transportation

MIRA APRIL KALLE JENS VICTO RIA ANGELICA

KARLSSON H ANSSO N PERSSON MARTENSSON PERSSON H ANSSON
Account ing He lp Desk Fac ilities Project Manager Production M anager Dispatch

JENS M IRA
MARTENSSO N K ARLSSON
Project Mana ger Ac counting

Presentation title 16
 Product budget

Column A Column B Column C Column D Column E Column F

Q1 10 100 50 10 $6,750 $1,013

Q2 50 500 60 500 $33,750 $5,063

Q3 200 2000 100 5000 $135,000 $20,250

Q4 400 4000 120 50,000 $270,000 $40,500

Presentation title 17
 Up next

12 3
Business management Product positioning Media outreach
opportunity sizing in-market user testing lead optimization

Presentation title 18
Thank
thank
Thank
you
You Mirjam Nilsson​
206-555-0146

You
mirjam@contoso.com
www.contoso.com

You