THINK&FEEL

 Frustrated with long wait times or poor quality food

delivery experiences
 Meal is satisfying and worth the money
 This meal will give enough nutrients to me and fits
with my dietary requirements
 I want to eat heathy but it can be hard to find
nutritious options
 Frustration with limited healthy options

HEAR SEE
 Recommendation from friends  Clean , decent looking easy-to—use interface
 Complaints about poor food quality or slow delivery
 A busy schedule with little time for meal
times
 Advice from friends and family about healthy eating preparation
 Options for healthy meals with calorie and
habits
 Social media influencers and bloggers who share their nutrient information
healthy eating journeys  Mouth –watering images of healthy meals

DO & SAY
 Frequently order food during workdays
 Look for food delivery options that are quick
 I need to be careful about what I eat
 Searches for healthy meal options on the app

GAINS
PAINS
• Convenience of being able to order healthy
• Frustration with inaccurate or incomplete
meals with ease and have then delivered to
nutritional information provided for menu
their door
items
• They can trust the nutritional information
• Lack of time
provided for the meals they order
• Limited food options
• Time saving