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Copyright © 2014 Pearson Education 6-1

Chapter 6

Relevant Information for


Decision Making with a Focus
on Operational Decisions

Copyright © 2014 Pearson Education 6-2


Chapter 6 Learning Objectives

When you have finished studying this chapter,


you should be able to:

1.Use a differential analysis to examine income


effects across alternatives and show that an
opportunity-cost analysis yields identical results.

2. Decide whether to make or to buy certain parts


or products.

3. Choose whether to add or delete a product line


using relevant information.

Copyright © 2014 Pearson Education 6-3


Chapter 6 Learning Objectives

4. Compute the optimal product mix when


production is constrained by a scarce resource.

5. Decide whether to process a joint product


beyond the split-off point.

6. Decide whether to keep or replace equipment.

7. Identify irrelevant and misspecified costs.

8. Discuss how performance measures can affect


decision making.

Copyright © 2014 Pearson Education 6-4


Learning Opportunity, Outlay, and
Objective 1
Differential Costs and Analysis

Differential cost is the difference in


total cost between two alternatives.

Differential revenue is the difference in


total revenue between two alternatives.

A differential analysis is a decision process


that compares differential revenues and
costs of alternatives.

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Opportunity, Outlay, and
Differential Costs and Analysis

Incremental costs are additional costs or


reduced benefits generated by the proposed
alternative.

Incremental benefits are the additional


revenues or reduced costs generated by the
proposed alternative.

Analyzing the differential costs between the


existing situation and a proposed alternative
is an incremental analysis.

Copyright © 2014 Pearson Education 6-6


Opportunity, Outlay, and
Differential Costs and Analysis

An outlay cost requires a cash disbursement.

If there are many alternative uses of resources,


an incremental analysis can become
cumbersome. Opportunity costs may be a
viable option.

An opportunity cost is the maximum available


benefit forgone (or passed up) by using a
resource that a company already owns or that
it has already committed to purchase for a
particular purpose.
Copyright © 2014 Pearson Education 6-7
Opportunity, Outlay, and
Differential Costs and Analysis

Nantucket Nectars has a machine for


which it paid $100,000 and it is sitting idle.

Nantucket Nectars has three alternatives:


1. Increase production of Peach juice
2. Sell the machine
3. Produce a new drink Papaya Mango

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Opportunity, Outlay, and
Differential Costs and Analysis

Introducing Papaya Mango entails two types


of costs, outlay costs and opportunity costs.

Outlay costs include costs for items


such as materials and labor.

Opportunity cost is the maximum available


benefit forgone (or passed up) by using
such a resource for a particular purpose
instead of the best alternative use.

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Opportunity, Outlay, and
Differential Costs and Analysis

Peach Juice Contribution margin is $60,000.


Sell machine for $50,000.

Produce Papaya Mango juice with


projected sales of $500,000.

Suppose Nantucket Nectars will have total sales over the


life cycle of Papaya Mango 100% Juice of $500,000. The
production and marketing costs (outlay costs), excluding
the cost of the machine, are $400,000. What is the net
financial benefit from producing the Papaya Mango?

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Opportunity, Outlay, and
Differential Costs and Analysis

Revenues $500,000
Costs:
Outlay costs 400,000
Financial benefit before opportunity costs $100,000
Opportunity cost of machine 60,000
Net financial benefit $ 40,000

Nantucket Nectars will gain $40,000 more financial


benefit using the machine to make Papaya Mango than
it would make using it for the next most profitable
alternative.

Copyright © 2014 Pearson Education 6 - 11


Learning
Objective 2 Make-or-Buy Decisions

Managers often must decide whether to


produce a product or service within the
firm or purchase it from an outside supplier.

Purchasing products or services from an


outside supplier is called outsourcing.

Managers apply relevant cost analysis to a


variety of outsourcing decisions.

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Make-or-Buy Decisions

Nantucket Nectars Company’s


Cost of Making 12-ounce Bottles

Direct material $ 60,000 $.06


Direct labor 20,000 .02
Variable factory overhead 40,000 .04
Fixed factory overhead 80,000 .08
Total costs $200,000 $.20

Another manufacturer offers to sell Nantucket


Nectars the bottles for $.18. Should Nantucket
Nectars make or buy the bottles?

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Make-or-Buy Example

Perhaps Nantucket Nectars will eliminate


$50,000 of fixed costs if the company buys the
bottles instead of making them. For example, the
company may be able to release a supervisor
with a $50,000 salary.

If the company buys the bottles, $50,000


of fixed overhead would be eliminated.

Should Nantucket make or buy the bottles?

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Relevant Cost Comparison

*Note that unavoidable fixed costs of $80,000 – $50,000 = $30,000 are irrelevant.
Thus, the irrelevant costs per unit are $.08 – $.05 = $.03.

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Make or Buy and the
Use of Facilities

Suppose Nantucket can use the released


facilities in other manufacturing activities
to produce a contribution to profits of
$55,000, or can rent them out for $25,000.

What are the alternatives?

Copyright © 2014 Pearson Education 6 - 16


Make or Buy and the
Use of Facilities

Buy and Buy and use


leave Buy and facilities
(amounts facilities rent out for other
in $000) Make idle facilities products

Rent revenue $ — $ — $ 25 $ —
Contribution from
other products — — — 55
Variable cost of bottles (170) (180) (180) (180)
Net relevant costs $(170) $(180) $(155) $(125)

Copyright © 2014 Pearson Education 6 - 17


Learning Deletion or Addition of Products,
Objective 3
Services, or Departments

Often, existing businesses will want to expand or


contract their operations to improve profitability.

Decisions to add or to drop products or whether


to add or to drop departments will use the
same analysis: examining all the relevant costs
and revenues.

Relevant information plays an important role in


decisions about adding or deleting products,
services, or departments.

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Avoidable and Unavoidable Costs

Avoidable costs are costs that will


not continue if an ongoing
operation is changed or deleted.

Unavoidable costs are costs that


continue even if an operation is halted.

Common costs are costs of facilities and


services that are shared by users.

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Department Store Example

Consider a discount department store


that has three major departments:

Groceries

General merchandise

Drugs

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Department Store Example

Departments
(amounts General
in $000) Groceries Mdse. Drugs Total

Sales $1,900 $1,000 $800 $100


Variable exp. 1,420 800 560 60
Contribution
margin $ 480 (25%) $ 200 (20%) $240 (30%) $ 40 (40%)
Fixed expenses:
Avoidable $ 265 $ 150 $100 $ 15
Unavoidable 180 60 100 20
Total fixed exp. $ 445 $ 210 $200 $ 35
Operating income$ 35 $ (10) $ 40 $ 5

Copyright © 2014 Pearson Education 6 - 21


Department Store Example

Assume that the only alternatives to


be considered are dropping or continuing
the grocery department, which has
consistently shown an operating loss.

Assume further that the total assets invested


would be unaffected by the decision.

The vacated space would be idle and


the unavoidable costs would continue.

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Department Store Example

Store as a Whole
Total Effect of Total
(amounts Before Dropping After
Change Groceries Change
in $000)

Sales $1,900 $1,000 $900


Variable expenses 1,420 800 620
Contribution margin $ 480 $ 200 $280
Avoidable fixed expenses 265 150 115
Profit contribution to
common space and
other unavoidable costs $ 215 $ 50 $165
Unavoidable expenses 180 0 180
Operating income $ 35 $ 50 $ (15)

Copyright © 2014 Pearson Education 6 - 23


Department Store Example

Assume that the store could use the space


made available by the dropping of groceries
to expand the general merchandise department.

This will increase sales by $50,000,


generate a 30% contribution margin,
and have avoidable fixed costs of $70,000.

$80,000 – $50,000 = $30,000

Copyright © 2014 Pearson Education 6 - 24


Department Store Example

Store as a Whole
(amounts Total Expand Total
Before Drop General After
Change Groceries Merchandise Change
in $000)

Sales $1,900 $1,000 $500 $1,400


Variable expenses 1,420 800 350 970
Contribution margin $ 480 $ 200 $150 $ 430
Avoidable fixed expenses 265 150 70 185
Profit contribution to
common space and
other unavoidable costs$ 215 $ 50 $80 $245
Unavoidable expenses 180 0 0 180
Operating income $ 35 $ 50 $80 $ 65

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Department Store Example

Relevant costs are not always variable. The


key to decision making is not relying on a
hard and fast rule about what to include
and what to ignore.

You must analyze all pertinent costs and


revenues to determine what is and what is
not relevant in the specific context. In this
case, the relevant costs included the
avoidable fixed costs.

Copyright © 2014 Pearson Education 6 - 26


Department Store Example

Nonfinancial information can influence


decisions to add or delete products or
departments, too.

When deciding to delete a product or to


close a plant, there are ethical
considerations.

How will the decision affect:


Employees? Customers? Community?

Copyright © 2014 Pearson Education 6 - 27


Learning
Objective 4 Optimal Use of Limited Resources

A limiting factor or scarce resource


restricts or constrains the production
or sale of a product or service.

Limiting factors include labor hours and


machine hours that limit production
(and hence sales) in manufacturing firms . . .

and square feet of floor space or cubic


meters of display space that limit sales
in department stores.

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Optimal Use of Limited Resources

Nike produces the Air Court tennis shoe and


the Air Max running shoe. Assume that one
factory is the only facility that produces the
shoes, and Nike managers must decide how
many shoes of each type to produce.

Machine time is the measure of capacity in


this factory, and there is a maximum of 10,000
hours of machine time. The factory can
produce 10 pairs of Air Court shoes or 5 pairs
of Air Max shoes in 1 hour of machine time.

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Optimal Use of Limited Resources

Which is more profitable?

If the limiting factor is demand, that is, pairs


of shoes, the more profitable product is Air Max.

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Optimal Use of Limited Resources

Air Max is the product with the


higher contribution per unit.

The sale of a pair of Air Court


shoes adds $20 to profit.

The sale of a pair of Air Max


shoes adds $36 to profit.

Copyright © 2014 Pearson Education 6 - 31


Optimal Use of Limited Resources

Suppose that demand for either shoe


would exceed the plant’s capacity.
Now, capacity is the limiting factor.

Which is more profitable?

If the limiting factor is capacity,


the more profitable product is Air Court.

Copyright © 2014 Pearson Education 6 - 32


Optimal Use of Limited Resources

Air Court
Contribution margin per pair × 10,000 hours
= $2,000,000 contribution

Air Max:
Contribution margin per pair × 10,000 hours
= $1,800,000 contribution

Copyright © 2014 Pearson Education 6 - 33


Optimal Use of Limited Resources

In retail stores, the limiting factor is


often floor space. The focus is on products
taking up less space or on using
the space for shorter periods of time.

Retail stores seek faster inventory


turnover (the number of times
the average inventory is sold per year).

Copyright © 2014 Pearson Education 6 - 34


Optimal Use of Limited Resources

Faster inventory turnover makes


the same product a more profitable
use of space in a discount store.
Regular Discount
Department Department
Store Store

Retail Price $4.00 $3.50


Costs of merchandise and other variable costs 3.00 3.00
Contribution to profit per unit $1.00 (25%) $ .50 (14%)
Units sold per year 10,000 22,000
Total contribution to profit, assuming the
same space allotment in both stores $10,000 11,000

Copyright © 2014 Pearson Education 6 - 35


Learning
Objective 5 Joint Product Costs

Joint products have relatively


significant sales values.

They are not separately identifiable as


individual products until their split-off point.

The split-off point is that juncture of


manufacturing where the joint products
become individually identifiable.

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Joint Product Costs

Separable costs are any costs


beyond the split-off point.

Joint costs are the costs of manufacturing


joint products before the split-off point.

Examples of joint products include


chemicals, lumber, flour, and the
products of petroleum refining.

Copyright © 2014 Pearson Education 6 - 37


Joint Product Costs

Suppose Dow Chemical Company produces


two chemical products, X and Y, as
a result of a particular joint process.

The joint processing cost is $100,000.

Both products are sold to the petroleum


industry to be used as ingredients of gasoline.

Copyright © 2014 Pearson Education 6 - 38


Joint Product Costs

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Illustration of Sell
or Process Further

Suppose the 500,000 liters of Y can be


processed further and sold to the
plastics industry as product YA.

The additional processing cost would


be $.08 per liter for manufacturing
and distribution, a total of $40,000.

The net sales price of YA would be


$.16 per liter, a total of $80,000.

Copyright © 2014 Pearson Education 6 - 40


Illustration of Sell
or Process Further

Sell at Process
Split-off Further and
as Y Sell as YA Difference

Revenues $30,000 $80,000 $50,000


Separable costs
beyond split-off
@ $.08 – 40,000 40,000
Income effects $30,000 $40,000 $10,000

Copyright © 2014 Pearson Education 6 - 41


Learning
Objective 6 Equipment Replacement

The book value of equipment is not


a relevant consideration in deciding
whether to replace the equipment.

Because it is a past, not a future cost.

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Book Value of Old Equipment

Depreciation is the periodic allocation


of the cost of equipment.

Accumulated depreciation is the sum of all


depreciation charged to past periods.

The equipment’s book value (or net book value)


is the original cost less accumulated depreciation.

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Book Value of Old Equipment

Suppose a $10,000 machine with a 10-year life


span has depreciation of $1,000 per year.

What is the book value at the end of 6 years?

Original cost $10,000


Accumulated depreciation (6 × $1,000) 6,000
Book value $ 4,000

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Keep or Replace the Old Machine?

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Relevance of Equipment Data

A sunk cost is a cost already incurred and is


irrelevant to the decision-making process.

Book value of old equipment


Disposal value of old equipment
Gain or loss on disposal
Cost of new equipment

Copyright © 2014 Pearson Education 6 - 46


Relevance of Equipment Data

The book value of old equipment is irrelevant


because it is a past (historical) cost. Therefore,
depreciation on old equipment is irrelevant.

The disposal value of old equipment is


relevant because it is an expected future
inflow that usually differs among alternatives.

The cost of new equipment is relevant


because it is an expected future outflow
that will differ among alternatives.

Copyright © 2014 Pearson Education 6 - 47


Gain or Loss on Disposal

This is the difference between


book value and disposal value.

It is a meaningless combination
of irrelevant (book value) and
relevant items (disposal value).

It is best to think of each separately.

Copyright © 2014 Pearson Education 6 - 48


Cost Comparison

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Learning
Objective 7 Irrelevant or Misspecified Costs

The ability to recognize irrelevant costs


is important to decision makers.

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Irrelevant or Misspecified Costs

Suppose General Dynamics


has 100 obsolete aircraft
parts in its inventory.

The original manufacturing cost


of these parts was $100,000.

General Dynamics can remachine the


parts for $30,000 and then sell them for
$50,000, or scrap them for $5,000.
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Irrelevant or Misspecified Costs

Remachine Scrap Difference

Expected future revenue $ 50,000 $ 5,000 $45,000


Expected future costs 30,000 0 30,000
Relevant excess of
revenue over costs $ 20,000 $ 5,000 $15,000
Accumulated historical
inventory cost* 100,000 100,000 0
Net loss on project $(80,000) $ (95,000) $15,000

* Irrelevant because it is unaffected by the decision.

Copyright © 2014 Pearson Education 6 - 52


Irrelevant or Misspecified Costs

There are two major ways to go wrong


when using unit costs in decision making:

1. including irrelevant costs

2. comparing unit costs not computed


on the same volume basis

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Irrelevant or Misspecified Costs

Assume that a new $100,000 machine with


a five-year life can produce 100,000 units
a year at a variable cost of $1 per unit,
as opposed to a variable cost per unit
of $1.50 with an old machine.

Is the new machine a worthwhile acquisition?

Copyright © 2014 Pearson Education 6 - 54


Irrelevant or Misspecified Costs

Old Machine New Machine

Units 100,000 100,000


Variable cost $150,000 $100,000
Straight-line depreciation 0 20,000
Total relevant costs $ 45,000 $120,000
Unit relevant costs $ 1.50 $ 1.20

Copyright © 2014 Pearson Education 6 - 55


Irrelevant or Misspecified Costs

It appears that the new machine


will reduce costs by $.30 per unit.

However, if the expected volume is only


30,000 units per year, the unit costs
change in favor of the old machine.

Copyright © 2014 Pearson Education 6 - 56


Irrelevant or Misspecified Costs

Old Machine New Machine

Units 30,000 30,000


Variable costs $45,000 $30,000
Straight-line depreciation 0 20,000
Total relevant costs $45,000 $50,000
Unit relevant costs $1.50 $1.6667

Copyright © 2014 Pearson Education 6 - 57


Learning Decision Making and
Objective 8
Performance Evaluation

To motivate managers to make the right choice,


the method used to evaluate performance
should be consistent with the decision model.

Consider the replacement decision


where replacing a machine has
a $2,500 advantage over keeping it.

Copyright © 2014 Pearson Education 6 - 58


Decision Making and Performance Evaluation

Year 1 Years 2, 3, and 4


Keep Replace Keep Replace

Cash operating
costs $5,000 $3,000 $5,000 $3,000
Depreciation 1,000 2,000 1,000 2,000
Loss on disposal
($4,000 – $2,500) 0 $1,500 0 0
Total charges
against revenue $6,000 $6,500 $6,000 $5,000

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Decision Making and Performance Evaluation

Performance is often measured by


accounting income, consider the
accounting income in the first year
after replacement compared with
that in years 2, 3, and 4.

If the machine is kept rather than


replaced, first-year costs will be
$500 lower ($6,500 – $6,000), and
first-year income will be $500 higher.

Copyright © 2014 Pearson Education 6 - 60


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