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  • Media Strategy and Advertisement

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    Viraj Veera
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    The media strategy aims to spread awareness about a loan relief scheme for individuals who lost their jobs during the pandemic by providing moratorium on loans. It will target 17-23 year olds using a mix of traditional and digital advertising mediums. The advertisements will feature child artists paying tribute to struggling parents and encourage youth to support them, with opportunities to win prizes by sharing similar tribute videos.

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    The media strategy aims to spread awareness about a loan relief scheme for individuals who lost their jobs during the pandemic by providing moratorium on loans. It will target 17-23 year olds using a mix of traditional and digital advertising mediums. The advertisements will feature child artists paying tribute to struggling parents and encourage youth to support them, with opportunities to win prizes by sharing similar tribute videos.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views5 pages

    Media Strategy and Advertisement

    Uploaded by

    Viraj Veera
    The media strategy aims to spread awareness about a loan relief scheme for individuals who lost their jobs during the pandemic by providing moratorium on loans. It will target 17-23 year olds using a mix of traditional and digital advertising mediums. The advertisements will feature child artists paying tribute to struggling parents and encourage youth to support them, with opportunities to win prizes by sharing similar tribute videos.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Media Strategy and

    Advertisement
    Goal and Objective
    • To give a loan relief to individuals

    • To spread awareness about this


    scheme to as many people as we
    can

    • Moratrium loan relief to people


    who lost their jobs.
    Target Audience
    • Our target audience will be children from 17 to 23 years of age.
    Medium
    • We have chosen a mix medium for our advertisement.
    • Traditional as well as Digital medium
    How do we plan to portray our
    advertisement?
    • The advertisement we shoot will be
    aired on television showing child artists
    giving tribute to their parents who are
    suffering in this pandemic
    • By this we will inspire the youth to
    support their parents
    • We will announce lucky winners who will
    stand a chance to win exciting prizes on
    sharing their own videos giving a tribute
    to their parents and supporting them.

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