GOOD MORNING

EVERYONE
Marketing research
areas and process
By:-Anish Prasad Sah
Special Thanks to :-MR.BASU DEV
LAL KARN SIR

This Photo by Unknown author is licensed under CC BY-SA.

Marketing
Research 
Marketing Research
Market research is an organized effort to gather
information about target markets and customers: know
about them, 
Areas of Marketing
Research
1.Advertising Research
2.Business Economics and Corporate Research
3.Corporate responsibility research 
4.Product research 
5.Sales and market research
6.Competition Research

7.Price Research

8.place/Distribution research

9.Promotion research
 Advertising Research
• Definition

• Advertising research is a systematic

process of marketing research
conducted to improve the efficiency of
Motivation research Copy research advertising. Advertising research is a
detailed study conducted to know how
customers respond to a particular ad or
advertising campaign

Media research Studies of advertising

effectiveness
Promotion
research
• Any research that helps in
the development,
execution or evaluation of
advertising & promotion.
Business Economics and corporate Research
• Definition

• Type of research activity that seeks to

Short-range forecasting  Long-range forecasting Studies of business
evaluate the most common corporate
trend marketing practices, such as short-
range forecasting, long-range
forecasting, business trend studies,
pricing studies, acquisition studies,
location studies, and export or import
PRICING STUDIES PLANT AND
studies, to gain information that can
WAREHOUISE be used to identify and define
LOCATION STUDIES
marketing opportunities or problems.
Corporate responsibility
research:
• Corporate Social Responsibility is a
management concept whereby 
companies integrate social and
environmental concerns in their
business  operations and interactions
with their stakeholders. 
 Corporate Social Responsibility Research

Consumer's right-to- Ecological impact Study of legal Social values and

know studies studies constraints policies study
Product research:
• Product research is the
process of determining
whether your idea for a new
product or service might be
successful and how best to
develop and sell that product.
Product research
1New product acceptance and potential studies

2.Developing product specifications

3.Product test

4.Competitive product studies

5.Testing of existing products

6.Packing research - Design or physical characteristics

7.Concept development and testing 

8.test marketing research
Sales and • Sales and market
Research is the

market
identification and
measurement of all
those variables which
research: individually and in
combination have an
effect on sales
 Sales and market research:

Measurement of  Determination of
Market share analysis
market potentials market characteristics

Establishment of Distribution channels

 Sales analysis
sales quota, territories studies

Test markets, store Consumer panel  Sales compensation

audits operations studies
Price research
• Price Research aim to discover what customers are willing to pay for a
product or a service, and by doing so, determine the optimal price
point to maximize profit, revenue or market share. Pricing research
also determines how an organization can increase revenues and profit
margin by increasing or decreasing prices.
 • Competition research
involves identifying your
competitors, evaluating
their strengths and
weaknesses and
evaluating the strengths
Competition and weaknesses of their
products and services.
Research
Place/distribution
research

• It outlines how and where a company will place its

products and services in an attempt to gain market share
and consumer purchases. Place strategy is sometimes
referred to as distribution strategy, and may include
stores, both physical and online, and any other means by
which the company can reach customers.
Process Of Marketing Research
• 1.Identify the
problem

• a.Problem to
solve
• b.project
objectives
• c.Research 
• Questions
• 2.Develop The Research
plan

• a.Information Needed
• b.Research and Analysis
Methods
• c.Responsible Parties
• 3.Conduct
Research

• a.Secondary Data
Review
• b.Primary data
collection
• 4.Analyze and
report Findings

a.Data formatting &
analysis
b. Interpretation 
of Results
c. Report &
recommendations
5.Take Action

a.Thought and
planning
b.Evaluations of
options
c.Course Adjustment
& execution 
Thank you for your love, attention
and precious time

THE END