You are on page 1of 54

Modernize & Innovate with

Oracle’s Integration Strategy


Winning with SOA

Paulo Mota
Director, Product Management

Daryl Eicher
Director, Product Marketing
Safe harbor statement

The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied
upon in making purchasing decisions. The development, release, timing, and pricing
of any features or functionality described for Oracle’s products may change and
remains at the sole discretion of Oracle Corporation.

2 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


Agenda

1 SOA and digital transformation

2 Move and improve SOA

3 Interoperate SOA

4 Selling and competition

5 Resources

3 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


2X “Digital leaders achieved 1.8x
higher earnings growth than
Integration: digital laggards—and more
Foundation for digital business than double the growth in total
enterprise value.”
BCG - 2020

4 Copyright © 2021, Oracle and/or its affiliates


Background  FY22 overall sales plays
Incremental
Discovery Up Modernize your business
level Sales
Plays
Or Solution
Messaging? Modernize your applications Modernize your data platform

Move and Build or


Move and Cloud Data
Modernize Modernize Build Cloud Modernize Oracle DB Data Science /
Sales Plays? Modernize Warehouse / Cloud DR
Oracle DB ISVs Apps Native Apps MySQL Apps Consolidation ML
Use Cases Custom Apps Lakehouse
Packaged Apps (ISV audience)

there may be some


variation on the plays by
region or business unit…

5 Copyright © 2021, Oracle and/or its affiliates


Have an application integration conversation in any play…
Incremental
T-Mobile uses SOAModernize
on OCI your business Fedex uses SOA with OIC
Discovery Up Western Digital has used
level Sales for $862K ACR + to drive augmented
Plays SOA with OIC to connect
Or Solution protecting license revenue analytics and connect on-
and extend 2000 apps
Messaging? Modernize your applications
for SOA sellers Modernize your datawith
premises platform
SaaS

Move and Build or


Move and Cloud Data
Modernize Modernize Build Cloud Modernize Oracle DB Data Science /
Sales Plays? Modernize Warehouse / Cloud DR
Oracle DB ISVs Apps Native Apps MySQL Apps Consolidation ML
Use Cases Custom Apps Lakehouse
Packaged Apps (ISV audience)

SOA can help by eliminating SOA can be part of a modern


need to refactor all EBS, PSFT, microservices based event SOA/OIC as
Siebel+ integrations and architecture using modern the modern
automations and move apps “as- App-Dev design patterns tech for real-
is” time data
ingest to DW
or Lake

SOA on OCI is a powerful capability and with OIC, differentiated from Mule, SAP,
Informatica+ for moving to the cloud and modernization projects

6 Copyright © 2021, Oracle and/or its affiliates


What are your digital business challenges?

HCM Recruit to pay ERP Requisition to receipt CX Lead to invoice

7 Copyright © 2021, Oracle and/or its affiliates. All rights reserved.


ERP
Silos of automation slow end-to-end business processes
Requisition-to-receipt – with fragmented integrations, processes, analytics

Requisition-to-fulfillment Fulfillment-to-invoice Invoice-to-payment Payment-to-receipt

Procurement SCM Financials Payment

Integration Integration Integration Integration

Other
downstream
systems

Automation Automation Automation Automation

Reporting Analytics Data Science Dashboards

8 Copyright © 2021, Oracle and/or its affiliates. All rights reserved.


Connect Your Business 4X Faster with Oracle Integration on OCI
Prebuilt adapters, recipes, and templates

Modernize
Marketing

Move ERP
SCM
HCM
Hyperion
Sales
JD Edwards Siebel Service
E-Business PeopleSoft
Visu
Custom Apps SAP/Other Apps
on Cl oud -
a ti
Integurilder
al B
ti o n Cloud
Integra
Extend applications with mobile apps in
SOA on OCI
minutes and push-button releases
Deliver new integrations, automations, and
Move on-premises integrations and end-to-end analytics 4X faster
automations as-is

9 Copyright © 2021, Oracle and/or its affiliates


Western Digital turns to Business Challenge:

Oracle Integration for their Digital Western Digital is a leading provider in hard disk drive manufacturing and data storage.
After major acquisitions, Western Digital experienced disparate analytics processes and
Transformation slow internal workflows. In order to align processes, Western Digital needed a cloud-
based system that offered real-time access to data and reporting, while leveraging
emerging technologies.

Results:
“There were 2,000+ applications Western Digital championed going with Oracle because the suite of products would help
create efficiencies within its financial reporting and overall business. Western Digital
across these three companies. Being created an “always-on” suite of Oracle products including Oracle Cloud Infrastructure,
Oracle Database technologies, Oracle Analytics Cloud, Oracle ERP, Oracle Integration,
able to leverage out of the box was a and Oracle Exadata.
 Consolidated data and platforms onto OCI, effectively streamlining workflows,
key factor for us.” minimizing steps, and eliminating redundancy
 Created a single-source of truth between disparate systems by removing legacy systems
 Decreased the number of contractors required for infrastructure maintenance and support,
effectively reducing costs
Bill Roy
Senior Director of EPM and Business Intelligence at Western Digital  Reduced the time it took to access analytical data from 24 to 36 hours to less than 20
minutes
 Cut reporting time from 8+ hours to 20 minutes
 ERP refreshes that took 24 to 48 hours now take 5 seconds

Products Used:
Oracle Cloud Infrastructure Oracle Database

Oracle Analytics Cloud Oracle Exadata


Oracle Cloud ERP Oracle Integration with SOA
10 Copyright © 2021, Oracle and/or its affiliates. All rights reserved.
Oracle SOA and OIC SOA adapter accelerate your digital business

Deliver faster Control costs Limit risk Future proof


• Cut time to deliver by • Limit cost of enterprise and • Simplify technical complexity • Gain quick wins and scale on
6X – 10X industry compliance to deliver demand
• See changes in minutes, not • Reduce cost of technical • Mitigate multi-cloud and hybrid • Include RPA, Blockchain,
months development identity exposure Digital Assistants, IoT
• Rapid issue response with • Minimize upgrade testing • Leverage best practices to avoid • Swap task implementations in
human-in-the-loop and validation delays digital processes

11 Copyright © 2021, Oracle and/or its affiliates. All rights reserved.


Oracle named a leader for the
fourth year in a row

Sept. 2020 Gartner Magic Quadrant for


Enterprise Integration Platform as a Service

“Gartner estimates that the iPaaS market


approached $2.5 billion in revenue during 2019
and grew by approximately 48%, compared with
2018. We estimate that the iPaaS market will
reach over $5.6 billion in revenue by 2024
(see Forecast: Enterprise Infrastructure
Software, Worldwide, 2018-2024, 2Q20
Update).”
Link to Gartner Magic Quadrant report

Gartner does not endorse any vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors with the highest ratings or
other designation. Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact. Gartner disclaims
all warranties, expressed or implied, with respect to this research, including any warranties
of merchantability or fitness for a particular purpose.

12 Copyright © 2021, Oracle and/or its affiliates. All rights reserved.


The future of integration and automation Integration
Architect your business to keep it simple and innovate faster!

ERP HCM

Integration

Automation

CX

13 Copyright © 2021, Oracle and/or its affiliates. All rights reserved.


SOA Suite Roadmap

• Next Version of SOA Suite – 14.1.2

• Planned Feature List


• Hybrid Integration Enhancements with Oracle Integration
• Apache Kafka Adapter
• Enhancements to Docker and Kubernetes functionality
• Performance improvements
• Selected Customer Enhancements.
• Enhancements to Upgrade process

Source - https://www.oracle.com/a/ocom/docs/middleware/fusion-middleware-statement-of-direction.pdf

14 Copyright © 2020, Oracle and/or its affiliates | Confidential: Internal/Restricted/Highly Restricted


SOA on Docker & Kubernetes

• SOA Suite 12.2.1.4 certified for Production workload deployments on Docker & Kubernetes
• Certified on Oracle & Red Hat Enterprise Linux (bundled Kubernetes only)
• Support OSB, BPEL, and ESS domain types

• Benefits
• Simple and Fast Deployment
• Increased Portability between Deployment Environments
• Faster & Reliable Patching
• Easier Scalability
• Kubernetes based High Availability
SOA Kubernetes Support

Leveraging WebLogic Kubernetes Operator


• Provides advanced user experience, automating
Traefik Voyager NGINX Apache operations such as:
• Provisioning
• Life cycle management
Operator • Updates
• Scaling
• Security
SOA OSB SOA+OSB WebLogic • Choice of Load Balancer:
• Traefik
• Voyager
• NGINX
• Apache

16 Copyright © 2021, Oracle and/or its affiliates


Agenda

1 SOA and digital transformation

2 Move and improve SOA

3 Interoperate SOA

4 Selling and competition

5 Resources

17 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


Move & Improve SOA!

SOA Suite Move Innovate with


(On-prem) SOA to Cloud Oracle Integration

18
Integration

SOA on Oracle Cloud Infrastructure

Move SOA integrations as-is


• Optimize your costs while leveraging the latest in
OCI features such as compartments, security
• Deploy a typical SOA domain fully configured and
running in 30 minutes
• Leverage latest in Oracle database technologies
including ExadataCS and ATP certification
• Manage through OCI Console to scale, start or stop
instance, backup, restore, and more!
• Interoperate with Oracle Integration leveraging
cloud adapters

19 Copyright © 2021, Oracle and/or its affiliates


20 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
21 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
22 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
23 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
24 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
25 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
26 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
27 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
28 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
29 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
30 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
31 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]
SOA on OCI Marketplace - Benefits to Customers

• Optimize costs
• Only running compute instances are billed
• Ability to budget and tracks costs in OCI Console

• Create environments in the cloud


• Launch Oracle SOA Suite within 30 minutes instead of hours or days
• Move workloads from on-prem to the cloud and from cloud to on-premises environments

• Leverage OCI Features


• Support for OCI Networking – Control network access to SOA Suite
• Support for OCI Security framework –Define access controls to secure SOA Suite
• Supports OCI Load Balancer – Predictable high performance
• Immediate access to other related services such as Autonomous DB, Functions (serverless), etc…

32 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


Agenda

1 SOA and digital transformation

2 Move and improve SOA

3 Interoperate SOA

4 Selling and competition

5 Resources

33 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


Interoperate SOA

SOA Suite Move Innovate with


(On-prem) SOA to Cloud Oracle Integration

34
Oracle Integration
Connect applications and automate end-to-end business processes

Oracle Integration
Capability Deployment
Possibilities
Flexibility
Application Integration Process Automation
Mobile B2B
Visual Builder Insight

Cloud to Cloud
Digital Assistant
Prebuilt Connectivity

Adapters Recipes Business Accelerators RPA


Blockchain +
Cloud Services Cloud to Ground

IoT Runtime File Server Identity & Access

Logging & Metrics Data Integration Security & Audit

Augmented API Gateway Functions Streaming


Analytics Ground to Ground

Auto-Scaling Machine Learning SOA

35 Copyright © 2021, Oracle and/or its affiliates. All rights reserved.


Integration
Application integration

SaaS to on-premises connectivity


• >70 Prebuilt, intelligent, wizard-driven, enterprise adapters
supported by Oracle
• Leverage prebuilt integration recipes and business
accelerators
• Cut up to 60% of developer time with embedded AI
recommendations
• Connect any SaaS with your on-premises apps up to 10X
faster
• Upgrade without headaches including extensive support for
non-Oracle apps
• Extend your SaaS applications into existing and new app
ecosystems

36 Copyright © 2021, Oracle and/or its affiliates


Enterprise Connectivity Integration
OIC Prebuilt adapters

ERP Connectivity HCM Connectivity Productivity and Social


Connectivity

ERP Cloud EPM Cloud Commerce Cloud Utilities Cloud Logistics Cloud HCM Cloud Talent Acquisition Cloud Talent Cloud for Midsize

Shopify

CX Connectivity Database Connectivity

Engagement Cloud CPQ Cloud Service Cloud Eloqua Responsys Marketo Database Cloud ATP Cloud ADW Cloud Database

Google Tasks
Field Service Cloud Monetization Cloud Policy Automation

Enterprise Technology RPA Future Proof MS Contacts


Messaging Connectivity Connectivity
Apache AQ REST FTP
Kafka MS Email
SOAP
Limit maintenance and upgrade costs
JMS IBM MQ
SOA
Suite
FILE Oracle supported
Series MS Calendar

For more detailed information see here

37 Copyright © 2020, Oracle and/or its affiliates. All rights reserved.


Integration

Visual app builder

Connect Mobile & Web Apps in Minutes


• Discover Oracle SaaS business objects
• Surface and reuse business processes
• Build with intuitive drag & drop model
• Securely enrich SaaS to fit your business needs
• Extend via JavaScript, REST, HTML, CSS
• Automated DevOps with source control, agile
projects, and CI/CD pipelines.

38 Copyright © 2021, Oracle and/or its affiliates


Integration

Intelligent Process Automation

Drag and drop design saves time


• Orchestrating human and digital actions for
approvals that span systems of record
• Digitizing your end to end business processes faster
using prebuilt templates
• Visually designing rules and embedding mobile
forms to enable seamless UX
• Automating process steps by selecting
prebuilt integrations from shared catalog
• Using human-in-the-loop RPA adapters to digitize
legacy interfaces and workflows

39 Copyright © 2021, Oracle and/or its affiliates


Integration
Secure File Server

No need to maintain external ftp servers


• Inbox/Outbox for your batch file processing
• Drop-off point to trigger B2B transactions
• Configure sFTP server settings, users, folders
• Free 500 GB file storage / service instance
• Authenticate with Password or Key
• Design integrations with prebuilt sFTP adapter
• Granular access for trading partners
• Connect via console, command line, REST API

40 Copyright © 2021, Oracle and/or its affiliates


SOA Suite and Oracle Integration Interoperability

• SOA adapter in Oracle Integration


• Enables introspection of SOA
Composites
SOA on OCI
• Invoke existing SOA artifacts
seamlessly from Oracle Integration
Integration

• Use JDeveloper Plugin


• Discover Oracle Integration
Endpoints
• Invoke Integrations from SOA Suite

Oracle SOA Suite


Customer Customer

Move & Modernize


Your Existing Network
External On-premise applications Data Premises On-Premise
Web Client On-premise SOA Suite Center Equipment Web Client

EBS with ERP Cloud, Oracle Cloud Infrastructure (Region) VPN

OIC and SOA on OCI


IPSec
Availability Domain 1

Compartment A

VCN A
1. E-Business Suite
Cloud Guard
DRG

Fault Domain 1 Fault Domain 2


2. SOA on OCI
Public
Subnet A
Public
Subnet B
3. OIC Agent with SOA Adapter Load Balancer Load Load Balancer Load
(Standby) Balancer (Standby) Balancer Bastion Server
4. Oracle Integration
Bastion Server

Fault Domain 1 Fault Domain 2

5. Financials Cloud Private Private


Service
Gateway
Subnet C Subnet E
4 5
Application Tier
Internet
Gateway
1 2
EBS Application EBS Application SOA on OCI SOA on OCI
Oracle Financials
Integration Cloud

3
NAT File
Gateway Storage LPG
OIC Agent OIC Agent Local
System Cloud Manager Cloud Manager Peering
Connection
Cloud Guard

Compartment B

VCN B
Private Private
Subnet D Database Tier Subnet F Cloud Guard
LPG
Data Guard

Autonomous
Database Database Database Service
System System Gateway MAX Security
Private Endpoint
Zone

Object Storage

Copyright © 2021, Oracle and/or its affiliates


Agenda

1 SOA and digital transformation

2 Move and improve SOA

3 Interoperate SOA

4 Selling and competition

5 Resources

43 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


Buying Persona
CIO/CTO/ IT Directors / Managers / Enterprise Architects

Key Messages Pain Points

• Oracle SOA is a complete, proven, and scalable • Time delays for failed integrations create business outages
integration platform to help you increase resilience, cut • Unclear how to adopt containerization best practices with
delivery time, and control cost. SOA
• Oracle has invested in phased SOA modernization by • Availability of technical skills needed for connected
helping you: innovations
• Build digital resiliency with high availability and • Process automation experts may not be integration
disaster recovery specialists
• Increase portability and simplify scalable delivery • Decision makers can’t consistently trust data to be “fit for
with Kubernetes use”
• Deliver actionable business insights for processes
spanning apps
• Expand your process automation with adaptive case
management
• Bring Your Own License (BYOL) to move SOA to
cloud “as is”

44 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


Qualifying Questions

Installed Base
1. Do you currently have High Availability and Disaster Recovery for your Integration Platform?
2. For customers who currently do not have HA and DR – what would be the impact of unplanned downtime of the
SOA infrastructure?
3. Are you leveraging the enhanced functionality and features of the latest version of Oracle SOA?

Greenfield
4. Is your organization implementing hybrid or multi-cloud strategy with Kubernetes?
5. Do you need to replace aging integration technologies as IBM MQ Series and Tibco?
6. Are there requirements to keep your data and systems within your premises?

45 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


Competitive Landscape and Differentiation – SOA + Integration

Mulesoft
1. Requires deep dive "integration developers". Does not use a purely browser-based cloud design environment.
2. Too complicated for Applications IT. Integration Cloud is well suited for this.
3. Magic Quadrant leader also, significant jump from 2018 to 2019.

Dell Boomi
4. If your customers have Oracle applications, let them know we are pre-integrated with many Oracle applications.
Dell does not sell applications.
5. GE has reduced their Dell Boomi usage in favor of Oracle Integration Cloud.
6. Lack of support for functionalities such as MFT, integration with RPA, data virtualization/federation and event
stream analytics.
7. Magic Quadrant leader, perform very high in “ability to execute”.

46 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


Competition – Objection Handling
Objection Response
Mulesoft is a leader in As of July 2021, Oracle’s integration offering is far ahead in completeness of vision and on par for
Integration execution according to Gartner EiPaaS Magic Quadrant
Gartner cited customer concerns about the complex nature of the Anypoint Platform and its relevance to
non-specialists or business analysts
Only Oracle enables you to avoid complex rework with a SOA adapter

Oracle Integration is too Persona based experiences reduce time to value for more employees
complicated Oracle Integration is widely recognized for its simple user experience.
Custom on-premises integration is enabled with Oracle SOA for IT specialists

Oracle Integration is too Gartner has noted the high cost of our competitors such as Mulesoft, Informatica, and Microsoft and
expensive commended Oracle’s pricing structure.
Oracle lets you start for free up to 30 days and lets you use Universal Credits for any PaaS service
Bring Your Own License offers existing customers significant savings

Informatica is a top leader Oracle has introduced pre-integrated flows for ERP, HCM, and CX developed by the Oracle SaaS
of integration developers
Informatica does not have these flows that dramatically simplify integration
Oracle’s pre-built integrations are richer, more complete, and future proof.

47 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


SOA Suite on OCI BYOL - Required Infrastructure

Oracle SOA Suite on Oracle Cloud Infrastructure (BYOL)

Available on the Oracle Cloud Marketplace

Supports SOA and OSB with B2B, MFT or BAM


Requires: WebLogic Suite and SOA Suite supported licenses,
OCI Compute VM, Block Storage, Database, LoadBalancer for HA
Small: Mid-size: Large:
6 Proc BYOL SOA, 4 Proc DB 20 Proc BYOL SOA, 10 Proc DB 72 Proc BYOL SOA, 36 Proc DB
BYOL, LB 100 Mbps, 2 TB Block BYOL, LB 400 Mbps, 8 TB Block BYOL, 2x LB 8000 Mbps, 32 TB
Storage, 2 TB Obj Storage Storage, 8 TB Obj Storage Block Storage, 32 TB Obj Storage
(Dev, Test, (Dev, Test, (Dev, Test,
2-node Production) 4-node Production) 2 x 8-node Production)
$1020/Month $3023/Month $12.2K/Month
$12.2K ARR $36.3K ARR $147K ARR

48 Copyright © 2020, Oracle and/or its affiliates | Confidential: Internal [Date]


OIC with SOA Suite BYOL

Oracle Integration Cloud – Standard – BYOL Oracle Integration Cloud – Enterprise – BYOL

SaaS to SaaS Apps Unlimited to SaaS

Includes Visual Builder, Process, Insight, B2B and on


Includes Visual Builder
premise applications adapters

Requires supported licenses of WLS Suite and SOA Suite and Requires supported licenses of WLS Suite and SOA Suite and
application adapters (if used) BPM Suite and application adapters (if used)
Metric = messages per hour Metric = messages per hour

Minimum = 20,000 messages per hour Minimum = 20,000 messages per hour

$2,880 ARR minimum per instance $2,880 ARR minimum per instance

$240/Month * 3 $240/Month * 5
(1 Dev, 1 Test, 1 Production) (1 Dev, 1 Test, 3 Production)
$720/Month $1,200/Month
$8.6K ARR $14.4K ARR

49 Copyright © 2020, Oracle and/or its affiliates | Confidential: Internal [Date]


Agenda

1 SOA and digital transformation

2 Move and improve SOA

3 Interoperate SOA

4 Selling and competition

5 Resources

50 Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal [Date]


The Oracle edge
SOA is foundation for growing your digital business
1. Leaders in integration, applications, and databases

2. Prebuilt connectivity to all major applications

3. Run-ready recipes to jumpstart your integrations

4. End-to-end cross app business process visibility

5. Gartner Magic Quadrant leader

6. Unified process automation, integration, app builder


51 Copyright © 2021, Oracle and/or its affiliates
Resources
Product Page on Sales Central:
Oracle Integration

Oracle Integration Video Channel


Visit: http://bit.ly/watchintegration
Subscribe: http://bit.ly/subscribeintegration

Documentation & Training Material


Visit: www.tinyurl.com/OICdocumentation

Integration Newsletter
Subscribe: http://bit.ly/OICnewsletter

Product Management – Integration


Paulo Mota – Director Product Management LAD
Amit Saxena – VP Product Management

Copyright © 2021, Oracle and/or its affiliates. All rights reserved.


Integration

Get Started Today


Learn More
oracle.com/integration

See How it Works


Avatar-led integration demo

https://blogs.oracle.com/integration/

53 Copyright © 2021, Oracle and/or its affiliates

You might also like