Marketing plan: Starbucks company.

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 Introduction

• Starbucks Corporation has 33,833 outlets in 80 nations

as of November 2021, 15,444 of which were in the U.

S. Over 8,900 of Starbucks' United States-based

locations are company-operated, while the remaining

Background of the company.
are licensed.

• Largest coffee selling company in the world.

Starbucks Corporation that is
• Avails to its customers varieties of whole bean coffee, headquartered in Seattle,
Washington, U.S. was started in
cold and hot beverages, pastries, caffe latte, 1971 by Zev Siegl, Gordon
Frappuccino beverages, espresso, full and loose-leaf Browker, and Jerry Baldwin.

teas, snacks, and juices.

TREY 2
research
Marketing and Advertising goals
Marketing objectives and corporate objectives

Marketing objectives
• Grow an average customer spend by 5
percent
• A 17 percent increase in its market share
within United Kingdom.
Corporate objective
• A growth revenue of 15 percent per annum
within a period of every five years.

TREY 3
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 Campany classical logo
Current logo since 2011, cleaner and aesthetic
logo designed by Starbucks, NYC-based creative
1992 company logo agency, Lippincott.

TREY 4
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 Cont.
Marketing Mix
Starbucks is undeniably mastering the
P's of marketing: price, product,
promotion, process, physical
environment, people, and place. 
Starbucks’ most successful
Marketing Campaign
• Meet me at Starbucks
• The Red cup contest

Starbucks Marketing
Strategies

• Utilization of social media

• Starbucks mobile app

• In-store marketing
TREY
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ThankYou

TREY 6
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