Findings and Recommendations

Results of the projected income statement and projected cash flow statement under the
base case show that the project is feasible and viable. This is based on the positive net
present value and return on investment greater than the cost of capital or prevailing
interest rate. The projected is deemed relatively low in risk with a high market
sustainability and possible growth. Therefore, it is recommended that proceed with
operating Viaje Hystorica as an income generating project of the institution by the first
month of 2024. A number of actions are recommended for the business. First, the
enterprise has to maintain high customer traffic in its store to sustain all sales targets.
This would include studies on maximizing store hours and including weekends in store
operations. Second, ensuring sustainability will require a periodic evaluation of
strategies used on all aspects of the venture and adjusting the strategies to fit the needs
and wants of customers.
Extensive promotion of products is recommended through a launch of the Viaje
Hystorica complete with social media exposure which the institution can help through
different social media platforms and distribution of flyers. Moreover, grassroots
promotion within the soft opening complex is suggested through taste tests in the
various buildings and periodic promos for repeat customers. Congruent to the strategy
in customer service is ensuring that the personnel producing the coffee and beverage are
in high morale and effective. It is then proposed that an incentive scheme be studied for
all employees of Viaje Hystorica. Further studies on ensuring consistency in taste and
production efficiency is also recommended, including time and motion studies. The cafe
will also benefit in developing its own distinct product line and introducing a signature
taste on some of its beverage.