Scale your business with WhatsApp

Business API
WATI.io by Clare.AI
 About Us

We are : Clare.AI Creators of

Official partners of Whatsapp

WATI Software

Providers of

Whatsapp API
 Brands love us!
Why Choose us?

● We work with > 7000 Customers

● Present in 75+ countries
● Offer 24x7 support
● Support all business verticals like
NGO, EdTech, FinTech, Hospitality
sector, Startups, Governments etc

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 Whatsapp Ecosystem

1 2 3

WhatsApp
WhatsApp Messenger WhatsApp Business
API

Individual Small Business Enterprise

● Multi device access

● Allows automation
● Build your own chatbot
● Bulk broadcast messaging
● Not available on any app store
● Business number needs to be
converted to Whatsapp API

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 Advantages
Multiple device access
Broadcast mass messages
Create Customer segmentation
Targeted campaigns
Automation
Customised broadcast messages
Tracking message volume
Productivity reports
Limitations
Once upgraded to API, can’t use any other
whatsapp application on chosen number
Mandatory pre-approval required to send
template message / broadcast messages
API does not support use of
WhatsApp Groups
Does not support WhatsApp call / video call
24 hours window to respond to support
messages (Live chat)
FB Business Verification mandatory
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 Existing Problem

One Brand = Multiple phone numbers

= Multiple devices
= Difficult to manage
Human
Agents

100 300
50

20 100

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 Solution with Whatsapp API + WATI
✓ One Brand = One Centralised Business
number
✓ Business number is fully digital
One central (digital)
business number WATI Software Human
✓ Whatsapp Inbox is now Team Inbox
Agents
✓ All communication in one central software
✓ Easy to manage

WATI CRM
✓Unified dashboard to manage
customer communication
✓Create your own chatbot
✓Track productivity
✓Set up automations 7
2 Ways to use WATI

login via Web Browser

Download Mobile App

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What is WATI?

(WATI = Whatsapp Team Inbox)

WATI CRM WATI gateway

✓Unified dashboard to manage
✓For coders/developers
customer communication
✓Create your own chatbot ✓Can create your own
✓Track productivity software/solution using
✓Set up automations our tools

Click to know more Click to know more

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 WhatsApp Ecosystem

Personal WhatsApp WhatsApp Business App WhatsApp Enterprise API

Target users Individual/ General Public Small Business Medium Business/ Enterprise

Obtained through official

How to get? Download by app stores Download by app stores
providers

Multiple devices access ✗ ✗ ✓

Broadcast Campaign ✓ ✓ ✓
(Upper Limit:256) (Upper Limit:256) (Starts from 1000 contacts / 24 hours )

Business Verification ✗ ✗ ✓
Integration ✗ ✗ ✓
Setup Time ✗ ✗ 20 min

Create Automations
Other functions Easy message forwarding Quick reply/ saved reply Expand your business 10
Monitor productivity
Customer Journey from
Entry Point to Conversation with WATI

ChatBot

Human Agents

Customer Entry Point Conversation

Website / Facebook / Instagram/ Whatsapp

How to Get Started ?

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How to get Whatsapp API ?

WhatsApp
API Meta WATI Software Business owners
Official Vendor
Use WATI to communicate with
their customers via Whatsapp

Unfortunately public users cannot obtain API directly from Meta/ facebook.
They are required to contact the official partners for the application process.

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 How to get the Whatsapp API ?

Provide us with your WhatsApp Use WATI to communicate

WATI Software Enterprise API
Business owners Business number for API with customers via
Subscription
migration Activation Whatsapp

Business Verification

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WhatsApp Commerce Policy
WhatsApp holds a strong stance on restricting certain kinds of industries, goods, and services for registering on the platform.
Reference: https://www.whatsapp.com/legal/commerce-policy

Industry Goods Services

✗ Real, Fake, Virtual Currency ✗ Illegal products ✗ Dating services

✗ Multi-level marketing ✗ Drugs ✗ Adult services
✗ Loans ✗ Tobacco ✗ Gambling services
✗ Diet/ weight-loss related ✗ Alcohol ✗ Digital and Subscription
✗ Gamble ✗ Unsafe ingestible supplements
✗ Weapons
✗ Animals
✗ Body Parts
✗ Medical Products
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Mandatory Requirements for
Whatsapp API

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 Mandatory Requirements
Verified Facebook Business
Manager ID
(a) Don't have a Facebook
Business Manager? Create Now
(b) Facebook Business Manager
not verified? Verify Now
1
Business Number
(a) Mobile number must not
have an active WhatsApp
account at the time of API
migration.
(b) Want to delete the
WhatsApp account from the
number? Learn how to delete
2
Display Name 3
(a) Display Name must have a
clear relation with the business.
(No personal names/name of
location/slogan allowed)
(b) Display Name must adhere to
WhatsApp Display Name
Guidelines. Read Guidelines
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Whatsapp API : How to use it?

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Types of messages in Whatsapp API

Business initiated (outgoing conversation)

Broadcast /Template message/ Notifications

Session/Support replies
(Live chat messages)

User initiated (incoming conversation)

User Inquiries & User Replies

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 Charging Model in Whatsapp API
Conversation based pricing (CBP)

Business initiates a conversation
and customer responds :
a session begins
Each session is timed for 24hrs
First 1000 conversations / After first 1000 conversations:
sessions are Free Every month incoming and outgoing
messages will be charged
You can send + receive multiple
messages during these sessions
Check prices here
at zero cost

One conversation/ session (24hr)

Business Customer 20
Charging Model in Whatsapp API
Conversation based pricing (CBP)

In this scenario, customer gets the info

she needs about her reservation and
Commercial Air pays for
1 user-initiated conversation. 21
Charging Model in Whatsapp API
Conversation based pricing (CBP)

In this scenario, Business pays for

1 user-initiated or
1 business-initiated conversation.

After 24hrs, new session begins

business pays for 1 business-initiated conversation.

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Broadcast Messages

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Broadcast Limits set by Whatsapp

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 Broadcast / Template Message limits (Set by WhatsApp)
All businesses are classified under 4 different categories - Tier 1/2/3/4

Tier 1 Tier 2 Tier 3 Tier 4

Can send broadcast Can send broadcast Can send broadcast Can send broadcast
messages to messages to messages to messages to

1k 10k 100k Unlimited

customers
customersin
in24
24 hrs
hrs customers in 24 hrs customers in 24 hrs customers in 24 hrs

* All businesses start as Tier 1

If you send messages to If you send messages to If you send messages to

2k customers in 7 days 20k customers in 7 days 200k customers in 7 days
Auto-upgradation to next tier
Auto-upgradation to next tier Auto-upgradation to next tier

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More information here: https://developers.facebook.com/docs/whatsapp/api/rate-limits/
 Whatsapp Green Tick
PROFILE OUTGOING INCOMING
Company Name is
displayed with green
check icon

Company Name serves

as branding throughout
conversation thread

What you need?

● Separate application
process
● $50 application fee
● Business must be Tier
2 or Tier 3
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WATI Features

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 Template
Key Agent
Message

Collaboration
Features
Automation

Contact
Management
Reporting
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WhatsApp Team Inbox
Benefits
Be where your customers already are!

✔All-in-one inbox for WhatsApp. Enable every team

member to view, assign and respond to every message
you received via WhatsApp.

✔Allows non-technical users be able to send targeted

notification messages for specific users

✔Apply for Template Message

✔Simple CRM to store all contacts

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Agent Collaboration Enhance agent’s productivity

✔Enable every team member to view,

assign and respond to every message you
received via WhatsApp

✔Create and use pre-canned answers to

respond quickly, personally and
consistently

✔Take private notes to share with your

team

✔View all conversation history with the

user

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Reporting
Easily manage your team’s
performance

✔Live dashboard showing current status

✔View on operator’s productivity

✔View on top issues

✔View on message volume and

performance

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Broadcast Messages Targeted message via WhatsApp

✔Submit Template Message for WhatsApp’s

approval

✔Select users and send approved Template

Message to your target audience

✔Send Rich Media templates to customers

(Videos, images, Pdf, emojis, stickers etc)

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Automation
Effective and instant support to your
clients

✔Keyword based auto-reply

✔Out-of-Office message

✔Auto multimedia message

✔Automated greeting message

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Flow Builder
Easy to set up flow builder
for chat automation

✔Drag and drop flow (chatbot) builder

✔Keyword based trigger

✔Auto multimedia message

✔Automated assign agent/ label function

✔Advanced features for sorting

your data on google spreadsheet

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 WATI can integrate with any CRM / software easily

✔Instant Whatsapp Messages sent to customers

✔Instant Order confirmation messages

✔ Shipping updates

✔Transactional Messages

✔ Abandoned Cart Messages

✔ Two way connect with your software/ CRM

✔Restful API’s

https://support.wati.io/l/en/search/integration 35
FAQs
1. What to do if Facebook button is greyed out? Find here

2. How to verify your business on Facebook? Find here

3. What are documents required for FB verification? Find here

4. What are the costs for messaging in Whatsapp API? Find here

5. How to build a chatbot? Find here

6. How to get started in WATI? Next steps

7. Videos on how to use WATI ? Find here

8. How to reach out to WATI team for help?

Email at hello@wati.io
Whatsapp us at here : wa.me/85264318721

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 Have any questions?

write to Hello@wati.io
We are available 24x7

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Thank you.
Let’s discuss this further !
Ananya Choudhary
Manager, Customer Success

Email: hello@wati.io , Ananya@clare.ai

© 2022 Clare.AI Limited. Strictly confidential.
Help Center: https://support.wati.io/l/en
Documentation: https://docs.wati.io/reference
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