Marketing Plan

I. Company Analysis

Replay Children’s Wear

Julianna Thoennes
952 NW Circle
Corvallis, OR 97330
Main: 541-753-6903
Email:
replaychildrenswear@comcast.net
08/05/23 1
Why we chose Replay…
 Resale of good products
 Recycling
 Small- Family oriented
 Market not saturated
 Opportunity and Potential

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08/05/23
Their Goals and Objectives…
 Be a place where families can
come and get nice children’s
clothes at a reasonable price, and
children can play while mom
shops.

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08/05/23
 Offer some return to the
families by selling on consignment
 Active part of the community

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08/05/23
Products and services…

Used:
 Children’s clothes to size 16

 Maternity clothes

 Baby accessories, cloth diapers,

bedding.
 Furniture.

We sell on consignment where families

get 40-50% of the sale price back

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08/05/23
Key concepts that differentiate
Replay…
 One of only a few children’s
clothes resale stores in Corvallis

 We give a good portion of the

clothes value back to the original
owner

 Personal Mom & Pop family

environment

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08/05/23
 Replay’s strengths…
 Small size- personal (4+), employees
like working there
 Nice store, good location and growing
 Customers keep coming back
 Merchandise is well organized

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08/05/23
Replay’s Weaknesses…
 Takes a long time to file and
organize incoming clothes in bins
for sale (2-4wks)
 Have to limit days per month for
incoming clothes (21)

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08/05/23
What is unique about Replay and
its products?
 We sell used children’s clothes
which can cost a lot in the stores
but may only get used for a few
weeks or month.
 We sell the clothes for about
33% of original cost which can be
a great savings
 Work/trade program- people
exchange work hours for credit
in the store
 Play area for children 9
08/05/23
Image they would like to portray…
 Home type family oriented-not
too big

 A personal touch

 We’re here to help you as much

as you help us

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08/05/23
Position in the market Replay would
like to hold…
 The first place families think of
when they think of buying used
clothes in Corvallis.

 Economical

 Better than Goodwill

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08/05/23
Current or projected market
share…
 We are currently only interested
in the local area of Corvallis. We
may have about 30% market
share there.

 We mainly compete with:

 ‘All About Kids’
 ‘Jack & Jill’

 ‘Goodwill’.

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08/05/23
Is market share increasing,
decreasing, or static?

 It is currently increasing. We take

consignments on an increasing basis up
from 300 to 400 per month since we
relocated.

 We also project to grow since ‘All

About Kids’ is going out of business.

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08/05/23