Sales Territory

of FrOsTeD
PREPARED BY:
SIMYON PATRA
ANOSI BALIARSINGH
WASIM RAZZA KHAN
DEBASMITA KAR
WHAT IS A SALES TERRITORY?
Territories may be defined in terms of geographic or market segment, product or
product lines, size of customers or by the specific customer or prospect.
Sales territory is a segment of the market for which a salesperson is responsible.
The best territories with the greatest revenue potential are usually assigned to the best
salespeople.
The individual talents or characteristics of the salespeople can also be used to
determine territory assignments
Sales territory consists of Prospect customers and existing customers.
 BENEFITS OF
ESTABLISHING
SALES
TERRITORIES

Increase Sales Potential

Decrease Cost Of Sales

Gain A Competitive Advantage

Improve Salesforce Satisfaction

Improve Customer Relation

ABOUT FrOsTeD
FrOsTeD- A ready to eat packaged food in frozen form.

We serve both the variety: Veg/non-veg

Use 0.2% preservatives

Serve the quality of authentic taste and assure good quality

meals

 Competitors: Mccain, Amul, ITC, Tata Q

MRP per 400 gm

PROMINENT FEATURES OF THE
FROSTED POTATO SMILES
All you need is to defrost the potato, heat some oil, and fry them up until they are golden and
crispy.
The potato tastes fresh, and the spice mix on top makes it extra delicious.
If you have kids at home who are picky about foods, they will enjoy it.
PROS;
Trans fat free
No cholesterol
Amazing taste and texture.
 TARGET SEGMENT OF
FROSTED FOOD
Majority of people are inclined towards instant frozen food
• There has been a major shift in food habits in the
metropolitan cities
• 86% of households prefer to have instant food
• It’s due to because of the steep rise in dual income level
& standard of living , convenience, influence of western
countries.
• Many consumers in metros lead time pressured lifestyles
& have less time available for formal meals
TARGET PLACES
Major metropolitan cities
 Hostel`s
 Fuel pump outlets
 Frozen outlets
 Departmental stores
 Working couple`s

 Staying individual (bachelors

DECIDING THE
EMPLOYEE STRENGTH
Maximize sales & profit:
Individual salespeople then can make it their
personal mission to improve territory yield.
Enhance customer coverage:
When a sales territory is too large, potentially
important customers are overlooked.
Matching Selling Efforts and Opportunities:
The establishment of sales territories facilitates
matching selling efforts with sales opportunities.
Realistic Sales Planning:
The realistic sales planning is done on a
territory-by-territory basis.
Designing The Sales Territory
A workable plan for targeting the right customers and implanting goals for income and consistent
sales growth over time.

Select A Control Assigning Use Build

Determining The
Unit For Deciding Basic Salespersons To Method. Or Use
Location And
Territorial Territories Territories. Breakdown
Potential Of
Boundaries. Method
Customers.
Revenue Goal
Assumed of I million population
*Unit needed=10,000 units
*Unit sales = variable cost + fixed cost +net income
*Sales determination or potential in each unit will be % of retailer who purchase and sales per
day
•Determination of basic units will be through metropolitan statistical area, city, region, zip-
code area
•Evaluation will be done on the basics of past data and present data
•Appointment of sales representatives for 20 lacs target will be 10 representatives.
•Set market size requirement, and procced
Organization Structure

regional
Area sales
sales sales officer salesman salesman
manager
manager
We have divided sales Salesman will take Company will record Now the distribution
target by beat wise in order from the outlets the order and give the channel will distribute
different locations through physical order to the the products in the
and the procedure are: visit . warehouse . respective order
outlets
Sale Process
company
distributors
or stockist
manufacuterer

end conusmer or
reatiler
customer
Thank you