INTERNET OF

BEHAVIOUR
Praveenkumar P
Contents

■ Introduction
■ Application
■ Example
■ Benefits
■ Drawbacks
■ IOB and real world
■ Contribution
■ Value
■ Conclusion
INTRODUCTION

■ Internet of Behaviour (IoB) is an extension of Internet of Things (IoT)

■ It has the ability to generate patterns to influence people’s behaviour

■ Therefore is a blend of three fields – technology, data analytics and behavioural

psychology. 
APPLICATIONS

■ The combination of IoT and IoB is extremely powerful with its ability to influence
consumer behaviour and hence digital marketing could use this power as part of
its tool kit.
EXAMPLES

■ Facebook and Google that throw up advertisements to the surfers at regular

intervals based on the granular analysis and understanding they have
developed from the behavioural data of customers gathered periodically.
Benefits of Internet of Behaviour (IoB)

■ Understand Consumer Behaviour 
■ Improve Consumer Experience 
■ Converts Data into Valuable Information
■ Effective Marketing 
Risks of Internet of Behaviour (IoB)

■ Cybersecurity 
■ Privacy Concerns
IoB and the Real World

 By 2025, 40% of the global population will be subject to at least one IoB
program (whether government-run or commercial) and digitally tracked
to influence their behavior. It will help:
 Replace multiple unnecessary customer surveys
 Gain better clarity on where the customer is shopping
 Provide real-time notifications about discount announcements and outlets

 Test commercial and non-profit campaign effectiveness

 Study how customers interact with specific devices, services, and products

 IoB can be a powerful tool to leverage sales and marketing to create effective
strategies that make a difference in what is offered to consumers.
What does the IoB mean and contribute?

■ The purpose of the IoB is to capture, analyse, understand and respond to

all types of human behaviours in a way that allows tracking and
interpreting those behaviours of people using emerging technological
innovations and developments in machine learning algorithms.
The value of IoB and its ethical use

■ Through Big Data, information can be accessed from multiple points of contact.

■ This makes it possible to explore the data from start to finish, to know where the
customer’s interest in a product begins, their journey to purchase and the
methodology used to make the purchase.

■ This provides the ability to create more touch points to positively engage with
the consumer.
Conclusions

■ Undoubtedly, A/B testing, SWOT analysis and many other techniques have helped
companies for years to build their product and marketing strategies to create and
promote that users would want to buy.

■ The IoB will take this trend to the next level, and is set to generate considerable
momentum in the development of the sales industry.
THANK YOU