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Business Research 1
Business Research 1
THESIS
CONCEPTS AND
ITS PARTS
LEARNING OBJECTIVES
1. Define research/thesis
2. Understand the nature, objectives and significance of
research.
3. Describe the characteristics, qualities and criteria of a good
research.
4. Differentiate basic research and applied research.
5. Understand the various types of research
6. Identify and describe thesis concepts and the relationship of
each part.
NATURE OF
RESEARCH
RESEARCH
• Is a process of executing various
mental acts for discovering and
examining facts and information to
prove the accuracy or truthfulness
of your claims or conclusions
about the topic of your research.
• Research requires you to inquire or
investigate about your chosen research
topic by asking questions that will make
you engage yourself in top-level
thinking strategies of interpreting,
analyzing, synthesizing, criticizing,
appreciating, or creating to enable you
to discover truths about the
many things you tend to
wonder about the topic of your
research work. (Litchman
2013)
• Research is analogous to inquiry, in that, both
involve investigation of something through
questioning.
• However, the meaning of research is more
complicated than inquiry because it does not
center mainly on raising questions about the
topic, but also on carrying out a particular order
of research stages.
CHARACTERISTICS OF RESEARCH
1. ACCURACY
- It must give correct or accurate
data, which the footnotes, notes, and
bibliographical entries should
honestly and appropriately
documented or acknowledged.
2. OBJECTIVENESS
- It must deal with facts, not
with mere opinions arising
from assumptions,
generalizations, predictions, or
conclusions.
3. TIMELINESS
- It must work on a topic that
is fresh, new, and interesting
to the present society.
4. RELEVANCE
- Its topic must be
instrumental in improving
society or in solving problems
affecting the lives of people in
a community.
5. CLARITY
- It must succeed in expressing
its central point or discoveries
by using simple, direct,
concise, and correct language.
6. SYSTEMATIC
- It must take place in an
organized or orderly manner.
PURPOSES OF RESEARCH