SOCIAL MEDIA

ANALYTICS
Youtube,Facebook,Insta and Twitter
 BEST PERFORMING VIDEO
• Program : Order Disorder
• Genre: Sitcom
• Episode 1
• Platform : YouTube
• On air date : 12 February 2022
• Language
• Number of views
 VARIABLES
• Watch time from subscribers: Subscriber and non subscribers
• Age
• Gender
• Top geographies
• Video analytics
• With these variables we will be looking through the best performing video on YouTube
WATCH TIME FROM SUBSCRIBERS
3.00%

Subscriber: 3%
Non Subscriber: 97%

Learning: We gained 95,000

Number of subscribers.

97.00%

Non Subscribers Subscribers

 AGE
Since upload time
60

50

40

30

20

10

0
13-17 years 18-24 years 25-34 years 35-44 years 45-54 years 65+ years
 GENDER

Male: 93.8 %
Female: 6.2 %

Learning : Since the lead character

had more relatability towards male
audience.
 TOP GEOGRAPHIES
0.5
5.5
3.9
4

4.7

Pakistan
UAE
Saudi Arabia
India
USA
Other

81.4
 VIDEO ANALYTICS
Views Watch Time Subscribers Revenue
4.4Million 370.5K +95.0K $745.72

Direct or Unknown
0.9%

Browsing
4.5%

Other YT Features
11.6%

YT Search
14.2%

Suggested Videos
67.5%

0 10 20 30 40 50 60 70 80
 LOWEST PERFORMING VIDEO
• Program : Order Disorder
• Genre: Sitcom
• Episode 17
• Platform : YouTube
• On air date : 16 July 2022
• Language
• Number of views
 VARIABLES
• Watch time from subscribers: Subscriber and non subscribers
• Age
• Gender
• Top geographies
• Video analytics
• With these variables we will be looking through the lowest performing video on YouTube
WATCH TIME FROM SUBSCRIBERS

Non Subscribers : 88%

Subscribers: 12%

Non Subscribers Subscribers

 AGE
60

50

40

30

20

10

0
13-17 years 18-24 years 25-34 years 35-44 years 45-54 years

Series 1 Column2 Column1

 GENDER

Male: 95.7%
Female: 4.3%
 TOP GEOGRAPHIES

2.9
3.6
4.4

80.7

Pakistan India UAE Saudia Arabia

 VIDEO ANALYTICS
Views Watch time subscribers revenue
16.7k 1.4k +34 $5.91

Traffic Source

YT Search
12.1%

Channel Page
12.1%

Suggested
19.6%

Other YT features
23.4%

Browser Feature
28%
0 5 10 15 20 25 30
 BEST PERFORMING VIDEO FB
• Program : Order Disorder
• Genre: Sitcom
• Episode 1
• Platform : YouTube
• On air date : 12 February 2022
• Language
• Number of views
 SUMMARY
These statistics represent the last 28 days
Total Likes and Comments Shares Link clicks New Followers Unfollow
Reactions Reactions

12139 11545 124 470 275 1698 190

These statistics represent the last 90 days

Total Likes and Comments Shares Link clicks New Followers Unfollow
Reactions Reactions

36360 34229 628 1503 1519 5815 591

Learning: Statistics were competitively better when the

 VIDEO PERFORMANCE
Minutes viewed 1-min views 3-sec views Likes, share & Net followers
Comments
134.4 K 26.9K 101.6K 10.7K 1.2k

Last 28 days statistics

80
70
60
50
40
30
20
10
0
Reactions 3 Sec Video 1 minute view Minutes Viewd Net Followers
 VIDEO PERFORMANCE
Minutes viewed 1-min views 3-sec views Likes, share & Net followers
Comments
599K 122.7K 681.7K 36.3K 5.2K

Last 90 days Statistics

100
90
80
70
60
50
40
30
20
10
0
Net followers Reactions 3-Sec Views 1-min views Minutes viewed
 BEST PERFORMING VIDEO
• Program : Order Disorder
• Genre: Sitcom
• Episode 1
• Platform : YouTube
• On air date : 12 February 2022
• Language : Urdu
• Number of views
AUDIENCE
TOP GEOGRAPHIES
RETENTION

15 sec Views
1 min Views
AVERAGE WATCH TIME