Hook Model of Behavioral Design Template

The Hook Model of Behavioral Design is based on the book Hooked by Nir Eyal which
describes a four-step model for product design to encourage customer behavior. The Hook
Model helps product manufacturers design products that create habit-forming behavior in
users via a looping cycle that consists of the following four steps: Trigger, Action, Variable
Reward and Continued Investment.

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 Hook Model of Behavioral Design Template

1 Internal and External Trigger

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Trigger

2 Action in Anticipation of Reward

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Investment Action

3 Fulfilling Reward Characteristics

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Reward
4 Investment to Confirm Retention
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