British Berkefeld India Pvt.

Ltd

CLEAN WATER FOR ALL

140 countries 150 years
 British Berkefeld (India) Pvt. Ltd. (BBIPL)
A Joint Venture of Fairey Industrial Ceramics Ltd. (FICL) UK.

FICL is the marketer of world renowned purifier brands

Doulton and British Berkefeld
Selling in 140 countries.
The ceramic purification technology used by these
two International Brands
traces its history to the times of
Queen Victoria
who had assigned the responsibility of
providing safe potable water to the palace to
Royal Doulton over 150 years ago
Superior Bio Silver Cartridge
Safeguarding Health
 Made out of fossilized remains of
Microscopic Diatoms
part of ancient aquatic plants
Expertly infused with Silver
to make them 'bacteriostatic’
Can be cleaned 150 times
capable of purifying 10,000 litres of water
 Features

Filtration efficiency
> 99.99% at 0.9 microns
Filtration efficiency
> 99.9% at 0.5 - 0.8 micron

Highly efficient bacteriological filtration

 Contaminant Reduction and Removal

Pathogenic bacteria
Cholera, Typhoid, Salmonella, Serratia, E.Coli, Fecal Coliform
more than 99.99% removal

Cysts
Cryptosporidium Parvum and Giardia Lamblia - 100% removal

Sediment
Down to the size of 0.9 micron…100%
0.5 - 0.8 micron… with a filter efficiency of more than 99.99%

Organic Chemicals
Pesticides, herbicides, organic solvents, tri-halo methane

Chemicals
Chlorine

Bacterial mitosis and “grow-through”

Pure silver in the porous ceramic shell prevent “grow-through”
 Certified by

Certified by National Science Foundation (NSF) of US, the most stringent

water certification agency
Purifiers in India take pride that they adhere to the
NSF standards
Cien Cartridges that are certified by it
The Cartridge
100% Reliable
 Unlike other Water Purifiers
it never ever allows
Contaminated Water to flow out
thus
Making the system 100% safe.
Easy to Install
 No Elaborate Installation

No Electrical Point
No Special Plumbing

Attachment options given that can fit it to

any make of tap or faucet
Can be installed by any plumber with basic skills
in quickest of time
Easy step by step installation guidance provided
No AMC
No expensive Annual Maintenance Contract

No running after service providers

No dependence on outside help
for maintenance or running of purifier.

Can be easily cleaned at home

becomes as good as new on cleaning
No insecurity of purifier not working
Replace Cartridge after 1.5 to 2 years
No Electricity
 Needs only piped running water

Uses micro-filtration technology to remove

harmful bacteria
Doesn't require water input at high pressure as in
Reverse Osmosis (RO)
or power supply for Ultra Violet (VO) treatment
Works as efficiently without electricity.
Most Economical
 Pure- Pure-it Boiling UV with Bulk Bottled Cien /
it with Purifier bottled water Cien
cost water with
Purifier
cost filter
price
app.
Re 1 5-6 4 3.2 2.2 0.3 .1 8/7
can
buy -
Litres
Cost 20 30 31 46 300 1000 14 / 12
per
litre –
Paise
We should not be talking of RO here with its incomparable costs… Rs. 15,000 for filter,
Rs. 2,500 for membrane replacement, 2,000+ for annual contract and high running cost
and waste ratio!
Some Comparison
 Cien Superiority…

Filtration Benefit Consum- Major Major Disadvantage

micron ables Advantage

Pure-it Coarse Kills High Low Initial Risky + Hi running cost

bacteria Battery Investment
UV Coarse Inerts High Good After Sales Ineffective hard water
bacteria AMC Trusted
RO 0.001 Takes out Exorbitant Effective on Exorbitant maintenance
Bacteria Running & Hard water + Wastage + No minerals
Part cost + Virus
Boiling NA Kills High Effective on Bothersome + inefficient
bacteria Gas microbes
Gravity Coarse Takes out Low Economical Ineffective
filter some Bacteria
Zero B Coarse Kills Low Economical Low effectiveness
bacteria & convenient
Cien 0.5 Takes out Low Certified performance Not for hard water
alll kinds of economical
 Exciting Range of Purifiers
Elixo
• A wall mounting little beauty is a
powerful deliverer. The steel and plastic
combination gives the purifier a futuristic
look. And its revolutionary lid assembly is
both smooth and smart and intelligently
designed for quick and easy
maintenance of cartridge. And on top
you have a nifty water snout that can be
rotated 180° to get it in the direction you
wish to be.
• Elixo can be easily connected to water
mains and operated with the diverter
valve supplied with the kit.
• It is ideal for smaller homes with
compact kitchen. Its aesthetic would
make a pleasing addition to your
beautiful home. Elixo uses Bio Silver
Cartridge of 50mm diameter.
 Exciting Range of Purifiers
Elan
• Table top version of Elixo, this
elegant model attaches to your
existing kitchen tap in seconds. It
is excellent for residents where
permanent installation is not
desired – like in temporarily hired
houses, PG accommodations or
hostels. Its ease of mobility makes
it also suitable for holiday homes
and vacationing. It adapters
ensures compatibility with almost
every kind tap design.
 Exciting Range of Purifiers
Minerva
• Designed with stately contours
and highly impressive looking,
Minerva can take place of pride in
the most elegant of designer
kitchens. It is robust with a large
sized Bio Silver Cartridge of
65mm diameter that can serve a
big family without the need of
regular cleaning.
• Minerva has a strong, convenient
and a long lasting lever at the top,
which can be manoeuvred either
for continuous flow or for small
requirements of water.
 Range of Cartridges
Sterasyl™ Bio-Silver Cartridge.
• The microscopic pores of silver impregnated ceramic filter element make
Sterasyl Cartridge an extremely efficient medium for the removal of
pathogens, particulate matter and fine sediment from water. Minute
particulate matter will quickly plug media style filters, but the ceramics have
the added benefit of being cleanable and re-usable.

Super Sterasyl™ Bio-Silver Cartridge:

• Besides utilizing the latest technological advances of ceramic filtration
Super Sterasyl™ contains activated carbon filling, which removes chemical
and organic compounds from the water while also improving taste. This
medium is relatively economical and good for moderate case of chlorination
and odour or bad taste in water.
 Range of Cartridges
Supercarb™ Bio-Silver Cartridge
• The British Berkefeld Supercarb™ is a two stage cartridge, combining the
highly efficient filtration properties of ceramic with the enhanced water
treatment properties of activated carbon block. The carbon block is a far
more effective medium than carbon granules as it does not allow
channelling and gives more adsorption efficiency to filtration process. The
unique carbon core of Supercarb™ is capable of removing chlorine as well
as those other unpleasant taste and odours with very high efficiency. This
cartridge is good for water with high chlorination and/or incidence of bad
smell or taste.
Ultracarb™ Bio-Silver Cartridge
• British Berkefeld Ultracarb™ is a three stage cartridge combining the dual
qualities of Supercarb™ with heavy metal reduction capabilities. The Ion
exchange resin in Ultracarb™ reduces lead and other heavy metals from
water. This cartridge is highly recommended for the dwellings with eroding
old water pipelines.
Maintaining Quality
Each component made on strict quality specifications
and approved by FICL UK
Entire candle range imported from UK
Each new attachment or element rigorously
tested in-house
A Summary
 A few of them…
• Works without electricity
• Easy to install
• No specialist required to maintain
• Cost effective – cheapest per glass cost*
• Good looking
• Compact
• Keeps water the way it should be
• Faster
 And a few more
• No wastage of water
• No inert bacteria
• No killing of taste
• No removal of Minerals
• No stored water
• No adding of chemicals
• No expensive membranes
• No expensive AMC
A few Initiatives
Test launch in Indore
**
*
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