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Lecture 3 - Managing Innovation Within Firms
Lecture 3 - Managing Innovation Within Firms
Learning Objectives
Identify the factors organizations have to
manage to achieve success in innovation
Explain the dilemma facing all
organizations concerning the need for
creativity and stability
Recognize the difficulties of managing
uncertainty
Learning Objectives
Identify the factors organizations have to
manage to achieve success in innovation
Explain the dilemma facing all
organizations concerning the need for
creativity and stability
Recognize the difficulties of managing
uncertainty
High
3.
1. Exploratory
Applications
research
engineering
Uncertainty
about output
(what)
4. Combining 2.
market Development
opportunities engineering
Low High
Learning Objectives
Explain the dilemma facing all organizations
concerning the need for creativity and stability
The organization’s
Organizational
reputation for
encouragement of
innovation
creativity and innovation