AUTOMOBILE INDUSTRY:

RANCON INSIGHT FROM BANGLADESH

AUTO
INDUSTRIES PREPARED BY:

LIMITED NASRIN FARHANA TULISH

 25,000

Annual Motor
Vehicle
Registration in 20,000

Bangladesh
15,000

10,000

5,000

ed
17

21
15

16

19
18

22
20

ct
20

20
20

20

20
20

20
20

je
ro
-P
23
20
Private Passenger Car Pickup Microbus JEEP
Source: BRTA
Why Price is Increasing

01. Depreciated value from 45% to 35%

02. Bank loan from 10% to 12.5%

03. Popularity of Ride Sharing Service

04. Increase in Dollar rate

Changes in Buying Pattern

2020 82% 16% 2%

2019 86% 12% 2%

2018 88% 10% 2%

2017 91% 8% 1%

2016 92% 7%1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Reconditioned Brand New Locally Assembled

Source: Light Castle

 What do Customers
look for?

50%

40%

30%

20%

10%

0%
Features Brand Availiability of
Value Parts
Source: Light Castle
 What is Happening in International Market?

Supply Chain Disruption Raw Material cost Chip Shortage Technology Advancement
 Impact On Suppliers

01. 02. 03.

Customer Profit Margin Negotiation

Affordability Dynamics
Convince your customer
01. MAKE THE VEHICLE STAND OUT

02. TAG ALONE WHILE TEST DRIVE

03. FOCUS ON USP

04. AFTER SALE SERVICE

05. HELP WITH CAR LOAN

06. INVESTMENT

07. SOCIAL EXAMPLE

08. DON’T BE PUSHY

 THE
SOLUTION

LOCALY INVEST IN

ASSEMBLE ELECTRICAL

CAR VEHUCLE
MANUFACTURE
 REFERENCES:

•http://www.brta.gov.bd/sites/default/files/files/brta.portal.gov.bd/page/6d849ccb_09aa_4fbe_a
ef2_3d254a2a0cd1/2020-06-27-12-28-b8c00b45745e73cd1e3051397b2163c9.pdf
•https://www.lightcastlebd.com/insights/2020/07/bangladesh-automotive-industry-a-roadmap-t
o-the-future/
•https://www.lightcastlebd.com/insights/2021/05/bangladesh-automobile-industry-overview-an
d-emerging-trends/
• https://www.thedailystar.net/frontpage/news/vehicle-registration-drops-dhaka-1852414
•https://www.newagebd.net/article/194466/used-cars-get-costlier-amid-dollar-crisis-taka-devalu
ation
• https://www.youtube.com/watch?v=BWlarITx6nU&t=285s&ab_channel=BusinessInspectionBD
• https://www.youtube.com/watch?v=IIceYCCuRk0&ab_channel=TheBenHardyShow
•https://en.wikipedia.org/wiki/Automotive_industry_in_Bangladesh#Automobile_companies_in_
THANK YOU