DIGITAL

TRANSFORMATION
IN ORAL CARE
RETAIL
Sourav Patil
IIM- Mumbai
 EXISTING LANDSCAPE
E-COMMERCE AND ONLINE
SHOPPING
• Now more than ever, oral care
products are being sold on e-
commerce platforms
• Oral care companies collaborate
with e-commerce websites &also
have their own platforms
• Improved customer experience
due to high variety and
convenience in purchase
SOCIAL MEDIA
ENGAGEMENT
• Oral care brands are increasingly
using social media platforms to
engage with customers
• Social media provided a platform
for interactive content and
customer feedback
• Social Media is used to share oral
health tips and build a
community around their products
INVENTORY
MANAGEMENT
• Companies use cloud-based
inventory management to ensure
real-time stock updates and
prevent stockouts
• Warehouse Management Systems
software optimizes the movement
of products within a warehouse
• Data analytics and ML algorithms
can analyze historical sales data
and to forecast demand accurately
 TRANSFORMATION SOLUTIONS
DIGITAL KIOSK
• Set up digital kiosks (vending
machines) at strategic locations like
subways and airports
• •
Can provide 24/7 access to
essential oral care products like
toothbrushes, toothpaste, floss, and
mouthwash
• It could also be used for promotion
to increase product visibility
CUSTOMER LOYALTY
PROGRAM
• Reward customers for their
purchases to improve customer
retention
Offer points for referrals, social
media shares, and reviews, which
can be redeemed for discounts
• Release exclusive products/ limited
editions for the loyalty program
customers
IMPLEMENTATION OF
BLOCKCHAIN
• Reduce inefficiencies of paper trade &
achieve secure transfer of documents
using blockchain technology.
• Implement smart contracts ensure the
execution of contracts with predefined
rules, simplifying processes
• Enhance data transparency for
consumers by providing transparent
information about how the product is
sustainably made
 THANK YOU

Sourav Patil
sourav.patil.2301167@nitie.ac.in