SELLING

STRATEGY
Presented by LISHA JAIN - 86
PAL TANDEL - 98
 Table of
CONTENT
Introduction to Soft sell vs Hard
the topic sell strategy

Client centered Conclusion

strategy
INTRODUCTION
What is Selling Strategy ?

A sales strategy is defined as a documented plan for positioning and

selling your product or service to qualified buyers in a way that
differentiates your solution from your competitors.

Sales strategies are meant to provide clear objectives and guidance to

your sales organization.
 SOFT SELL AND HARD SELL STRATEGY

A SOFT sell is a sales strategy that uses

subtle and casual tactics to build a
relationship with a buyer over time to
eventually persuade them to make a
purchase.

A HARD sell is a sales strategy that is

direct and pushy. It is designed to get a
consumer to purchase a good or service
immediately without time to
contemplate.
 SOFT SELL vs HARD
• The soft-sell is an indirect approach where SELL• The hard-sell is a straightforward selling approach.
you try to remain empathetic.

• The soft-sell is more of a modern and intuitive • The hard-sell is a traditional approach, where reps focus
technique where reps try to make the prospects as solely on closing a client. It does have a negative image,
comfortable as possible. Soft-selling is more about considering that it sometimes becomes extremely
getting into the good books of your prospect first. forceful on customers.

• Soft-selling approach is more convenient when a • Hard-selling tactics is convenient when the prospect
brand is striving for loyalty and customer retention. requires an immediate solution to their problems or if
Here, a brand tries to build a relationship with the it’s a one-time purchase.
customers for the long term.
 EXAMPLES
An e-commerce business notes when an
individual puts something into an
online cart without buying the product.
The company sends an email to the
customer to remind them of the product
in their cart, ask if they need help
making the purchases and suggest other
similar items from the store.
Food services is an excellent industry for
hard sells. From the nicest restaurant to
the smallest fast-food chain, customers
need to be urged to make quick decisions
from a large variety of options.
Otherwise, the businesses suffer from not
serving customers in a timely fashion,
and they lose those customers to faster
establishments.
 CLIENT
CENTERED
STRATEGY
• Client-centric, also known as
customer-centric, is a strategy and a
culture of doing business that focuses
on creating the best experience for the
customer, and by doing so builds
brand loyalty. Maintaining an existing
client base is less expensive than
acquiring new customers, who are
typically less loyal. A client-centric
approach theorizes that serving the
client's needs creates loyal customers.
HOW TO CREATE CLIENT
CENTRIC STRATEGY
1. Get everyone involved

2. Know what your customers want

 3. Build Solutions that speak to
Customer's Needs

Squarespace knows that it’s hard for an

average internet user to create beautiful
website design via code, so it makes sure
to highlight that it has a solution that will
make them look like an expert right from
the get go. Brilliant stuff.
 4. Personalize the Customer
Experience

clothing retailer Gap does a great job at

personalizing the customer experience.
 AMAZON

HILTON
ZAPPOS EXAMPLE HOTEL &
RESORTS
S
 Conclusion

By keeping your customers’ needs and preferences in mind as you refine products and execute
campaigns, you’ll be able to grow opportunities to foster loyalty and boost your bottom line.

08
Thank You

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