What is Communication?

Process of transmitting or conveying

information to others.
It is a system for transmitting or exchanging
info.
Acts of expressing ideas, thought, feelings.
 Imp0rtance of Communication

Helps is achieving co-ordination

Helps in smooth working
Increased in managerial efficiency
Helps in decision-making
Helps in making industrial peace
Helps in recruitment process
Helps employees to perform effectively
 Four Macro-communication Skills

Listening
Reading
Speaking
Writing
“The Art of Communication
is the Language of
Leadership.”
(James Humes)
 Effective communication

Breach peace
 Sparks revolutions, and
 Affect change in government.
 To Communicate Properly

One must also learn how to organize one’s

thoughts
Control one’s emotions,
Use one’s word to articulate concepts and
arguments, and;
Express oneself in the best way possible.
 “The Art of Communication reflects the art
of one’s thinking.” James Berlin (1982)

“In teaching writing, we are not simply offering

training in a useful technical skill that is meant as a
simple complement to the more important studies of
other areas”
-We are teaching a way of experiencing the world, a
way of ordering and making sense of it.
To lead nations or corporations,
communication skills are essential.
To work smoothly as a team,
communication is indispensable.
To create a vision that people will believe in,
one needs to communicate purposefully in
today’s society.
 Communication Models

ACCORDING TO DENIS MCQUAIL AND SVEN

WINDAHL(2013), IN THEIR BOOK COMMUNICATION
MODELS FOR THE STUDY OF MASS
COMMUNICATION, A MODELS SEEKS TO SHOW THE
MAIN ELEMENTS OF ANY STRUCTURE OR
PROCESSES AND THE RELATIONSHIP BETWEEN
THESE ELEMENTS
 Communication Models

Aristotle’s Model of Communication

Shannon-Weaver’s Model of
Communication
Osgoods-Schramm Model of
Communication
White’s Stages of Oral Communication
 Aristotle’s Model of Communication

Earliest Model of Communication( around 5 B.C)

Explains that speakers should adjust their messages
according to their audience and the occasion to
achieve a particular effect.
Example:
After Japanese attacked Pearl Harbor on
December 7, 1941 .
Shannon-Weaver’s Model of Communication

Created by Claude Shannon and Warren

Weaver (Flores, 2016)
Also called the “Telephone Model”
Sender- person giving the message
Encoder-the transmitter which converts the message into signals.
Modern example: Mobile Phones
encoder- cellphone
Sender- of course, the person calling.
Decoder- reception place of the signal which converts the signals into
message, which is why in modern parlance, when there is “no signal”, there
is difficulty in decoding the message.
Receiver- the destination of the message by sender which would be the
person being called.
Noise- when there are problems that interferes with the message, then the
receiver would give feedback, which is usually phrase as “choppy”
Channel- transferring of message. Ex. cables(telephones), radio
frequencies(cellphone)
Osgoods-Schramm Model of Communication
White’s Stages of Oral Communication