MM ELEC 308

BUSINESS
ANALYTICS
MIDTERMS PRESENTATION
ZONE 10
Bautista, Andrea
Buenaventura, Melissa
Brin, Alicia
Capiral, Rica Mae
De Dios, Joseph Ivan Mari M.
Gomez, Bianca Jane B.
Rubio, Renalyn R.
Santos, Czarina Marie B.
Suarez, Lovelylyn
SINGKONET
COMPUTER
SHOPOwned and Founded
20 years ago after
Located at Purok 5
resigning from his Camba
by Mr.Edwin S. work at encoding
Licuanan Arayat ,Pampanga
company

The business offer a

The business Pc along with the
operation is from 9 access to the internet
Am to 10 Pm as well printing
services
State Problem
Problem :Pandemic
Owner answer: Yes yung
pandemic talaga naging dahilan
kasi unang-una mahigpit bawal
lumabas ang mga tao ,tapos
walang din pasok ang mga
estudyante .
Question :Ano-ano po yung mga
sa tingin niyong naka-apekto sa
pag-dalang ng customers niyo?
Possible ba na ang pandemic ang
isa sa dahilan nito?
The Philippine economy has moved
to the recovery stage, but micro,
small, and medium-sized enterprises
(MSMEs) are continuing to confront
a sharp drop in demand and revenue
(Asian Development Bank ,2022)
State Problem
Lack of strong customer
relationship and knowledge
of customer's preferences,
feedback, and criticisms
Owner answer :Yung mga dati
lang na ginagawa ko nagpopost
ako sa Facebook kapag may
tounament. Basta may mga suki
naman ako sa shop bumabalik
naman sila pag kailangan
Question: May mga inimplement
po ba kayo na bagong mga
hakbang para ma-retain nyo yung
existing cutomers nyo at para
mapalago pa yung business
scope nyo?
Entrepreneurs can become
particularly inflexible by
clinging to habits of past
success (Ward 1997)
STRATEGIC
INTERVENTION
Conduct Survey
 DATA ANALYTICS
13-19 =39.2% 40 -59 =7.8%
Age Segment 20-39 =48 % 5-12=5.9%

Student 76.5% Not Student 23.5

Student and not %

Have Wi-Fi At Not having 62.7% Having 37.3%

Home
 DATA ANALYTICS

Interested and Yes : 74.5 No :25.5%

will patronize %
Piso Wi-Fi

Yes : 60.8% No : 39.2%

Interested and
will patronize
online
assistance
 Piso Wifi Vending Machine- 200 to
1,000 daily

Online appointment Assistance

Other Revenue serviceS - 70 to 500 daily
Streams
STRATEGIC
INTERVENTION

Rewards /Loyalty card Program

 Card-based loyalty programs
skyrocketed in popularity during
the recession of the 1990s. Then,
after the economic crisis of 2008,
loyalty programs had another
boom . (Forbes Business Council )
Then, the Covid-19 pandemic hit, and
according to the Forbes Global customer
Loyalty Report 2022, loyalty programs
performed very well. Sixty-two percent of
respondents said that loyalty programs
helped keep customers engaged during the
pandemic. (Forbes Business council )

Customer are 78% Business with the reward

Business Surveys more likely to buy program ,are 60 % more
from industry from someone who likely to survive & Grow
leaders shows offers a Better Reward in tough economic
program competion.
Customers who spend a minimum of PHP 200 in
a single transaction is eligible to a free

Perks for
membership card. (virtual/ unique code)

For Every PHP 50 spent ,customer can earn 1

point customer
Birthday reward

Customer can earn additional point through

participating on online survey
 With the help of a loyalty card program,
businesses could collect as much useful
customer data as possible. By focusing
on collecting data through your loyalty
program, you’ll be able to personalize
the experience better.

Perks for According to Boston Consulting Group, an

astounding 80% of consumers are more

owner
Perks for Owner
likely to do business with companies that
offer personalized experiences. Providing a
personalized experience will help you stand
out from the crowd as it can help you
connect with customers based on their
lifestyle and experiences`
 Singkonet Computer Shop
(Estimated Business Fiscal Growth ) 2027
2026
288,288
2025 205,920
24,024
2024 158,400 17,160

2023 132,000 13,200

120,000 11,000

10,000
Thank you for
listening