Qualitative Research & Its

Importance in Daily Life

Rita Balanay-Daliwag
St. Paul University Philippines
Grade 11
2016-2017
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 Lesson objectives

At the end of the lesson, the students are expected to demonstrate understanding
of:
• the characteristics, strengths, weaknesses, & kinds of qualitative research; and
• the importance of qualitative research across fields.
The Nature of Qualitative Research
…(def) research studies that investigate the quality
of relationships, activities, situations, or
materials (Frankel, 2007)
…is described by its aims, which show to
understand some facet of social life, & its
methodology, in general sense, & draw on
words as data for analysis
Qualitative approaches to research
...universal & holistic
…follow beliefs
---a single reality is not observed
---reality is based upon concepts that are distinct
for each person & change over time
---what we perceive has meaning only within a
given situation
Examples of Qualitative Research

…a study of the personal and educational

interactions in a group of teachers
developing social studies standards for a
high school curriculum
... …a study of NCAI preparation by three
students, with particular emphasis on their
anxiety
General characteristics
General Characteristics
General Characteristics
General Characteristics
Uses of qualitative research
When to use qualitative research?

...general aim
---to understand the experiences &
attitudes of people & community
…methods employed targets to answer
questions ‘what’, ‘how’, or ‘why’ of a
phenomenon (qualitative: ‘how many’ or ‘how much’)
When to use qualitative research?
…to draw meaningful information
not conveyed in quantitative data
about beliefs, feelings, values, &
motivations that support
behaviors
…to learn directly from people &
what is important to them
When to use qualitative research?

…to provide the context

required to decide
quantitative results
…to identify variables
important for further
studies
When to use qualitative research?

…to determine one’s genre as a

primary step to develop a
quantitative survey
…assess the usability of websites,
databases, or other interactive
media/service
Assignment: Strengths & weaknesses
 Assignment
Strengths & Weaknesses of Qualitative
Research
Strengths & weaknesses: Strength
Strengths & Weaknesses

...the STRENGTH of qualitative research

is its capacity to give information about
the “human” side of an issue
Strengths & Weaknesses: STRENGTHS
Strengths & Weaknesses: STRENGTHS
Strengths & Weaknesses: STRENGTHS
Strengths & Weaknesses: STRENGTHS
Strengths & Weaknesses: STRENGTHS
Strengths & Weaknesses: STRENGTHS
Strengths & Weaknesses: STRENGTHS
Strengths & Weaknesses: STRENGTHS
Weaknesses
Strengths & Weaknesses

...the WEAKNESS of qualitative research

is that it is context-rich & reflects the
bias of the researcher
Strengths & Weaknesses: WEAKNESSES
Strengths & Weaknesses: WEAKNESSES
Strengths & Weaknesses: WEAKNESSES
Strengths & Weaknesses: WEAKNESSES
Assignment: Basic approaches to qualitative research
 Assignment
Basic Approaches to Qualitative
Research (definitions & examples)
-Phenomenology
-Ethnography
-Ground theory
-Case study
-Narrative Analysis
Basic approaches to qualitative research
Basic Approaches to Qualitative
Research
...PHENOMENOLOGY
---focuses on one’s beliefs, experiences, &
perceptions (e.g. what is like to teach in a
rural elementary school)
---considers how the experience of particular
participants exhibits a unique perspective
Basic Approaches to Qualitative Research

…ETHNOGRAPHY
---emphasizes on the study of culture (e.g. the
behavior of the students at a school event)
--- studies cultural patterns and perspectives
of participants in their natural settings
 Basic Approaches to Qualitative Research

…GROUNDED THEORY
---the researcher starts with inductive data collection & then
create generalizations after looking at the data (e.g. how
principals try to sustain & boost the morale of teachers in
their schools)
---investigates how inductively-derived theory about
phenomenon is grounded in the data of a particular setting
 Basic Approaches to Qualitative Research

…CASE STUDY
---one is interested in a specific individual or situation
(e.g. one can visit a rural elementary school & observe
their day-to-day activities wherein valuable insights
would be gained)
---examines the characteristics of a particular entity,
phenomenon, or person
 Basic Approaches to Qualitative Research

…NARRATIVE ANALYSIS
---uses narratives from one or more sources as
source of data (e.g. interviews, letters, & diaries). If
generating narratives through in-depth interviews,
questions should aim to elicit stories & its
importance, hold for participants & have a wider
cultural meaning.
Qualitative research across fields of inquiry
 Qualitative research across fields
of inquiry
...is oriented towards analyzing concrete cases in
temporal & local particularity & starting from
people’s expressions & activities in their local context
---is important across many fields of inquiry
because it is designed for social sciences,
psychology, & other fields
Qualitative research across fields of inquiry

…the approach should be holistic, naturalistic,

ethnographic, & interpretive
…no intervention or control group is being
used
Qualitative research across fields of inquiry

…some studies can be carried out in systematic

& logical orderly fashion that it may be
replicated easily by other researchers
 Qualitative research across fields of inquiry

…can be used in/on

…understanding the experiences & attitudes of
patients, the community or health care workers
…people’s experiences of the health care &
needs
…one’s access to healthcare & keeping healthy
Qualitative research across fields of inquiry

…can be used in/on

…various perspectives of healthcare

professionals & patients
…how one’s experiences, attitudes, &
circumstances in life affect health needs &
behaviors
 Triad Activity
Performance Task #7
 Research in Action

ASSIGNMENT
...Bring in class any sample of qualitative
research.
 Research in Action
…sample of qualitative research
…Identify
…what data were collected
…what characteristics of qualitative research were
observed
…draw out the significance of the study
…identify the basic approach employed in the research
Thank you!
 Quiz!

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