Lesson 1:

TREND
AND FAD
What is Trend?
Trend is an
emerging
phenomenon that
last for a long
period of time and
transmit existing
ventures to the
future generations.
Is an examination of these
phenomenon and
speculations on the likely
impact they will have in the
future. Any given
phenomenon and prediction
which likely to happen or any
craze/fad or trend that would
likely emerge needs to be
examined.
Trends are
composed of
wide variety of
information from
an existing fields
of complex
ideas.
Trends use
overwhelming
recognition and
pattern
identification to
create presages in
knowing the
future.
Trends
evolution are
being
evaluated and
observed by
the use of
timeframes.
TRENDING
Is a phenomenal scenario that is currently
popular to the eyes and taste of the many. It
allows pre-emptive judgments and reactions up
to future events. It is something that people
follows either in social media or in fashion.
Trends are considered as “complex fusion” of
yesterday, today, and tomorrow.
What is Fad
• Is a very popular form of interest or
fashion that only exist for a short
span of time
• Fad is an exquisite societal pattern
but did not last longer. It spreads
widely and effectively to the
demands of every individual.
Moreover, it is a temporary form of
fashion, interest, or any crazing
activity that people become
enthusiastic.
Trends and fads are
actually existing in
their respective
phenomena that will
last depending on the
performance of the
people who follows
the trends and fads.
Trends are:
• Long life span
• A style for longer
years
• Rising slow in
popularity
Fads are:
• Short life span
• Emerge and go
• Rising quickly in
popularity
ELEMENTS
THAT MAKE
UP A TREND
Whether it’s memes,
viral videos or the
latest design trends,
why do certain ideas
or activities capture
the public
imagination?
A trend becomes a trend through a constant cycle of
innovation and emulation. It’s the way people
embrace one another and interact with one another.
People are obsessed with trends because joining a
trend means your part of a group; you are in, you
belong.
ELEMEN
TS OF
TRENDS
Duration of Time
The lifespan of
products or ideas that
become trends do not
disappear quickly.
Trends have long
staying power and
enjoy a long period of
time.
Acceptability
Trends are
popularly
accepted by
many industries
and people.
Cultural Basis
A trend is rooted on the
people’s cultural
traditions, beliefs, and
values. A trend persists
and continues because
people have seen it as
part of a society’s
culture.
Transitory Increase
or Decrease
A trend shows a
transitory increase or
decrease of a
particular idea, event
or phenomenon.
Driver,
Enabler,
Blocker
Agents in
trend.