CASE : TWA PARTS

STRATEGIC MANAGEMENT
Case Study 6

Group No: 5
Shaildhar Joshi 220051
Kolli Navamalika 220132
Stuti Srivastava 220226
Nitin Soni 220232
Ishita Kansal 220237
Payal Kapoor 220250

Submitted to Prof. Arup Majumdar

Q1. 1 2 3 4
Q2. Comment on the strategy maps and balanced scorecards of the luxury car division and the economy car 1 2 3 4
division. What would you change in the strategy maps and balanced scorecards of each division?

LUXURY CAR DIVISION ECONOMY CAR DIVISION

THREAT OF NEW Centered on enhancing quality and customer

ENTRANTS
STRATEGY MAP satisfaction, both of which are related to financial Centered on boosting revenue and market share.
performance.

Includes metrics like market share, the creation of new

Client pleasure, product quality, and monetary objectives in
BALANCE products, and cost cutting. It has been successful in
mind. Despite being successful in reaching financial objectives,
expanding global market share in accordance with the aim
SCORECARD there was a decline in employee engagement, which went
of 6%, but less so in decreasing costs in accordance with
from 80% as the target to 60% in actual performance.
the target of 80%.
Improve your
Spend money on Keep eye on Put a stronger Invest in cutting- Establish an
ability to clearly
employee training edge equipment innovative
RECOMMENDATIONS express the cause- ongoing emphasis on cost
and development. development. cutting. and procedures culture
&-effect linkages.
Q2. 1 2 3 4
Q3. Which division manager prepared a better strategy map and balanced 1 2 3 4
scorecard?
 1 2 3 4
Q4.
THANK YOU